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Fifth Jamdani fair shows a new hope promoting the business of Jamdani products

Bangladesh Small and Cottage Industries Corporation (BSCIC) has organized fifth Jamdani fair at the National Museum in Dhaka, targeting the Eid-ul-Fitr festival. Industries Minister Amir Hossain Amu inaugurated the 10-day exhibition as the chief guest on 29 May where State Minister for Textiles and Jute Mirza Azam was present as the special guest and BSCIC Chairman Mustak Hassan Md. Iftekhar presided over the function.

Stores-and-products-of-the-5th-Jamdani-fair
Figure 1: Stores and products of the Jamdani fair.

33 stores and 33 craftsmen from Rupganj, Narayanganj are exhibiting their Jamdani products with various designs and patterns. The total budget of the fair was 600,000TK. The price of Jamdani saree at the fair is from Tk 3,000 to Tk 225,000, said BSCIC Deputy Manager Nasima Akter.

Most consumers are buying sarees from Tk 10,000 to 15,000, said Rokeya Begum, Quality control officer of BSCIC. The price is comparatively reasonable at the fair, said a visitor.  On the first day of the fair, sales were 174,000 TK and on 6 June, sales went up to 7,400,000 Tk.

Nasima Akter of BSCIC said, “Their targeted sales will be 1 crore by the end of the fair.” According to a salesperson, the sales would go up if they could run the stores after iftar because most of the consumers can have their free time after Iftar. We are also facing another problem like advertisement of the event, he added.

Nasima Akter said, “BSCIC will organize Jamdani Fair every year for Eid purpose and from next year we will extend the duration of the stores but the advertisement issue have to be solved by the media of Bangladesh.”

Rokeya-Begum,-QC-of-BSCIC-at-5th-Jamdani-fair
Figure 2: Rokeya Begum, Quality Control Officer of BSCIC was showing how to measure the quality of a Jamdani.

Jamdani is a traditional clothing of the Bangladesh and Jamdani has been recognized as a Geographical Indication (GI) product of Bangladesh by the Department of Patents, Designs, and Trademarks (DPDT) by UNESCO in 2016.

The raw material of Jamdani is silk and cotton, it is purely silk or cotton or mix material. India is the most competitive producer of Jamdani for Bangladesh. However, India mostly produces Jamdani by power loom and Bangladeshi weavers mostly use handlooms.

Rokeya Begum said, “Jamdani of India is little shiny so most the consumer thinks Indian Jamdani is better but quality and design of Jamdani in Bangladesh is better than India.”

She also said, “The quality of Jamdani can be easily measured by experience. If the design of Jamdani is forced and it loses some yarn from the cloth, then the quality of the Jamdani is not good.”

This year in Jamdani fair weavers displayed many types of Jamdani products like Shaplaphul, Angurlota, Moyurpachpar, Baghnoli, Korola, Dublajal, Saburga, Bolihar, Tersa, Jolpar, Pannahajar, Korola, Kolmilota, Chandrapar, and Jhumka. Weavers work weeks to months to weave a Jamdani saree. BSCIC pays the weavers in advance so that weavers can work with their suitable condition.

Fifth Jamdani fair
Figure 3: Total making cost of the three sarees is over BDT 3 lacs and each saree took 3-4 months to weave.

BSCIC Deputy Manager Nasima Akter said that Government is working for the betterment of Jamdani. She also informed that in near future they would take three steps to promote the products:

  1. Suitable market plan to make the Jamdani exportable
  2. 63 weavers will be certified in Narayanganj BSCIC.
  3. An innovative brand or logo will be created for Bangladeshi Jamdani
If anyone has any feedback or input regarding the published news, please contact: info@textiletoday.com.bd

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