Future of fashion - What to expect in 2016
- Md. Mudassir Rashid
The fashion industry is forever innovating and adapting to change and this is the reason why it has been able to grow at such a rapid pace to become the multi-billion dollar industry it is today. With 2016 upon us, we look to the future of fashion and predict the trends to come in all areas of the fashion industry.
There will be an industry change-up
In 2015 we witnessed surprising changes to some of the world's longest serving fashion labels. Raf Simons stepped down as creative director of Dior. Widely respected and longstanding creative director Alber Elbaz left Lanvin, Donna Karan called it quits, and Alexander Wang bid farewell to Balenciaga. This game of musical chairs signified the changes that were expected to come, as powerhouses struggled to stay relevant and keep their doors open.
Fashion will be further infused with technology
One of the aspects that is bound to influence fashion is technology. We live in a fast-paced world that has become totally reliant on technology to evolve and prosper.
The trend of wearable technology will grow in the fitness and lifestyle area with further development of existing products. Fitbit, Garmin, Jawbone and Move Now are some of the biggest innovators in this area. We are also expecting to see incredible developments in the 3D printing and its use in the fashion industry.
The ideal of beauty is changing
Fashion industry has always favored unique and classic beauty. In 2015 a law was passed in France banning emaciate models (with a BMI under 18) and multiple campaigns promoted plus size women and body positivity took off. Some of the most successful campaigns included: Plus Is Equal, Models with Curves and the ThisIsPlus. Models like Ashley Graham, Robyn Lawley, Candice Huffine and Tess Holliday are becoming household names.
Popularity of social shopping will increase
The use of social media is no longer limited to communicating with friends; it is also popular for shopping. Social media shopping is a method of e-commerce where buyers' friends and social media celebrities influence the decision-making process, and it has progressed from a fad to a legitimate way of buying goods. Major social networking sites like Pinterest, Twitter and Facebook have worked hard to create "buy" call-to-action buttons and 2016 looks to be the year where this really takes off.
Source- The Trend Spotter