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GENESIS:M&J Group targets high fashion denim market in EU

The prominent international Bangladeshi player presents its unique eco-innovation path and a special high-end capsule collection in collaboration with PG DENIM

GENESIS:M&J Group comes back at the Denim Première Vision London (3-4 December) marking a positive end of 2019, with new objectives for the future. The leading facility of the Group has affirmed itself as one of the most reliable international garment manufacturers, especially in the denim market, and now it is time for another leap forward, says a press release.

GENESIS:M&J Group Capsule Collection with PG DENIM
Figure: GENESIS:M&J Group capsule collection with PG DENIM.

The aim is to target a more in-depth high fashion denim market in Europe with renowned proposals towards a more authentic, comfortable and sustainable denim offer.

The first output to underline the new approach is the high-end capsule collection realized in collaboration with PG DENIM, which premiered at the show. A collection where the great industrial experience and quality in garment manufacturing of GENESIS meets, in perfect and inspiring contamination.

The 100% Italian artisanal craft and unique interpretation of PG DENIM fabrics. A complete co-branding that has given life to unique garments with dedicated tags and hangtags, to show a fashionable, sustainable and high-quality final output, entirely produced in Bangladesh.

The perfect meeting to provide a great example of how this collaborative path with European top-quality players could lead to a new positioning for the company.

The improvements achieved by GENESIS have enhanced also in the s/s 2021 collection with new trends involving eco-conscious fabrics such as organic cotton, recycled fabric and polymer, realizing blends with natural fibers like hemp and linen while working also with a wide variety of biodegradable materials.

Technical fibers are also in the spotlight with increasing importance gained by proofed lightweights such as waterproof. Moods like hyper blue, natural cotton colors, flat bright indigo mid shades or urban grey and reactive layers dominate the feeling of the new collection.

In terms of looks and treatments, the collection has developed several unique interpretations such as engineered garments, digital laser patterns, wester silhouettes, workwear, soft dyes, contemporary stripes, dirty green cast and eco-acid wash. A kaleidoscopic collection where technology and tradition meet one unique big trend: more sustainable than ever.

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