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Gina Tricot welcomes Naila Hedblom as new Assortment Director

Gina Tricot welcomes Naila Hedblom as the new Assortment Director. As part of strengthening Gina Tricot’s position as a leading brand for women, it started 2022 by recruiting Naila as the new Assortment Director.

Figure: Naila Hedblom. Courtesy: Gina Tricot

Naila Hedblom has extensive experience in the fashion and sports industries that include the entire chain from purchasing and design to sales, along with many years of leadership.

As Assortment Director, Naila will be responsible for optimizing the assortment to the customers, all in order to adapt to their rapid buying behavior. Focusing on the development of a seamless omni-shop of the future where the customer can switch between various channels in all phases of the customer journey.

“Gina Tricot is an exciting company with a strong brand and a lot of driven people. Together with my colleagues, our focus will be to make sure we meet the customers according to their wishes and needs in all our various sales channels” says Naila Hedblom.

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