Swedish fashion company Gina Tricot has recently published a sustainability report 2019. Since 2014, it regularly publishes the sustainability report. The Gina Tricot Sustainability team found 2019 the most memorable, from a sustainability perspective.
According to the fashion giant, “Sustainability issues lie very close to our heart, and in this report, we would like to tell you about our efforts, challenges, and journey towards more sustainable fashion. We invite you to take a glimpse into our world and learn about our sustainability goals. There’s only one way to go, Sustainable.”
Transparent supply chain
Gina Tricot is committed and dedicated to building full transparency throughout its entire supply chain down to the raw material level. According to the company, it has full transparency in its supply chain from the sewing unit down to fabric producer. It also selects some of its fibre producers even nominate many suppliers’ suppliers such as labels, packaging, and thread suppliers to maintain better control. Moreover, it is currently mapping its cotton, viscose, and leather supply chain.
As per the report, the fashion brand has a sustainable goal and according to it, by 2028, the company will only supply products made of materials that are more environmentally sustainable, i.e, recyclable, organic or innovative materials. It will focus on its entire supply chain so that products are produced in a more sustainable way. The company has other sustainable pledges, which are
- Products will be designed for the circular economy, aimed at being reused and in the end recycled.
- Products will be transported in a sustainable manner with fewer carbon emissions and using fossil-free fuel alternatives.
- Products will be sold in a sustainable channel. Stores and online channels that have sustainable interiors, packaging, electricity, and waste control.
Most of its suppliers around the world have storerooms filled with leftovers from old collections. In autumn 2019, it launched a collaboration with Siri Sikkim Wikman’s brand Aéryne, made entirely from the leftover fabric. The collections are made by women for women and have a very strong feminine touch. 10% of the sale price of each piece of the collection was donated to UN Women, Sweden.
“The collection was a challenge for us in many ways and we had to rethink our design process. Instead of sending our requests to our suppliers, we start by asking what our suppliers have left,” said Monika Mellin, Design Manager.
An important step is to collect the cloth involved in recycling or reuse and return it to the production loop as new raw material when the stores of Gina Tricot are worn out or no longer in demand. In line with the notified fashion commitment, it is striving to increase clothing collections from customers by 50% by 2020 through various activities in the store.
In 2019 it collected 50 tons, which is the same amount as in 2018. Collecting clothing for reuse or recycling is an important step in prolonging the useful life of the product or turning it into new raw material in a never-ending loop.
In 2019, 57% of its products were manufactured from more sustainable materials. The company expects future challenges and will reach 100% by 2028.
Care for the planet
Climate change is our biggest challenge. All of our production, transportation, travel, and opportunities involve emissions and affect the size of our carbon footprint.
“We have updated our sustainable commitments and as part of our climate strategy, we will look deeper into the wet processes of our suppliers. We will begin by measuring the effects of climate change and continue to take steps to reduce it,” said Global Production and Sustainability Manager Emma Garrote.
Gina Tricot promises to reduce its greenhouse gases by adapting to a minimum 1.5 C heating path.
Inspiring customers to become more sustainable
Solving the problem of overproduction, since 2017, it has been at the forefront in reducing over-production and the number of pieces produced. From a financial standpoint, it reduces the number of garments sold at reduced prices. From a sustainability standpoint, this essentially reduces excess production. The company claims that its products are made with more sustainable materials and processes and that they are of high quality at the same time its turnover has also increased.