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Denim Sustainability

Global collaboration with Lenzing updates the version of sustainable denim trend

Sustainable denim production is an important issue as the demand of consumers in denim has been increasing. As the demand for denim consumers getting more, there should have more transparency behind the clothing in utility and environmentally conscious production.

Lenzing denim trend
Figure: Sustainable denim production requires innovative thinking that extends beyond just raw materials and production methods. Courtesy: Lenzing

Since consumers have become increasingly concerned about eco-responsibility and sustainable lifestyles, fashion’s detrimental impact on the environment poses a serious challenge to how the industry can adapt, sustain and succeed in the long run.

With collaborative efforts made by fashion industry contributors, the industry has unveiled new sustainability standards and produce eco-friendlier economic, environmental and societal outcomes. Lenzing is on track with pursuing these goals and will work closely with industry stakeholders to input mechanisms for a greener planet.

To uphold the business eco-transformation trend, the industry has to make collective efforts to drive growth towards a circular fashion system, be it the apparel, innerwear or home wear segment.

For example, H&M has made an ambitious goal to convert to 100% circular or sustainable materials across the company’s supply chain by 2030 and U.K.-based charity.

In Broadband, Lenzing and a group of global supply chain partners examine how denim is free from the confines of seasonal trends and ‘might not even contain cotton or be made from a woven fabric construction.’

“To truly attain sustainability, companies must also seek out non-traditional ways of working together. When we created the ‘Sustainable Denim Wardrobe’ collaboration, we discovered new depths of partnership and new ways to share knowledge, supporting commercial innovation.”

Tricia Carey, Director of Global Business Development for Denim at Lenzing Group

Centered on environmentally conscious production, the capsule collection redefines denim with unique fabrics that combine Tencel Lyocell and Tencel x Refibra Lyocell fibers, cotton, linen, recycled cotton, and spandex.

The collection embodies this variety by bringing together two completely different denim categories: software and hardware. Software features the fluid and soft qualities denim fabrics embodying the hallmark characteristics of Tencel Lyocell.

The feminine pieces are balanced with hardware, a range of traditional and tailored garments. The consumers take pleasure in the detailed minutiae of vintage garment construction.”

“Sustainable denim production requires innovative thinking that extends beyond just raw materials and production methods,” Tricia Carey, Director of Global Business Development for Denim at Lenzing Group, said.

“To truly attain sustainability, companies must also seek out non-traditional ways of working together. When we created the ‘Sustainable Denim Wardrobe’ collaboration, we discovered new depths of partnership and new ways to share knowledge, supporting commercial innovation,” Tricia added.

Collaborators for the Sustainable Denim Wardrobe include mills A&A, Anubha, Atlantic Mills, Candiani, Indigo Istanbul, Kaihara, KG Denim, Mozartex, Orta and Stella Blue.

Garment processing was provided by Jeanologia. Escuela de Arte Superior y de Diseño de Valencia provided design input for the software line. U.K.-based specialists Endrime and Blackhorse Lane Ateliers provided the design and garment making for hardware.

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