The global custom t-shirt printing market size is anticipated to reach USD 9.18 billion by 2030, exhibiting a CAGR of 9.9% from 2022 to 2030, predicts Research and Markets.
Increasing preference for fashionable, customized, and unique clothing, as well as rising disposable income within the young population, are major factors driving demand for custom t-shirts worldwide.
Customized t-shirts are primarily targeted toward the young population as these t-shirts allow them to design a t-shirt matching their style, personality, and preference.
Customized sportswear and trendy gym clothes are becoming more popular as people are getting into the athleisure trend.
Sports teams and clubs of almost all sports worldwide have started wearing custom-designed jerseys and t-shirts with their unique logo and design.
Every sporting club is nowadays following the trend to provide a unique appearance to their team players and increase their team’s visibility.
Sports-related activities across countries such as Germany, China, and India are witnessing significant growth with increasing investments by governments of these countries in sporting activities.
As a result, the demand for custom printed t-shirts is expected to increase in the forthcoming years.
Customized t-shirts are printed using several techniques, including screen print, digital print, and plot print.
The screen-printing technique uses a predesigned stencil to develop the print on the cloth and is one of the most popular techniques.
Furthermore, this technique requires a high use of labor. This technique has been observed to have high adoption in the Asia Pacific region due to low-cost labor availability.
Customized t-shirts are also gaining immense popularity among younger generation.
The growing trend of wearing graphic, pre-printed t-shirts with movie logos and slogans is propelling the sales in custom t-shirt printing market.
The popularity of customized t-shirts among the young is attributable to the availability of a wide range of colors, patterns, garments, words or images printed on the shirts.
As a result, sales of pre-printed and creative graphic t-shirts are increasing.
Subsequently, the availability of trendy, fashionable, stylish, and unique customized t-shirts which reflect individual personalities is also favoring the growth.
In addition to this, cost-effective prices of these t-shirts, especially across emerging economies, will also accelerate the sales in the market.
Moreover, the use of custom-printed t-shirts to raise social awareness, raise a voice, and support a cause is on the rise.
Furthermore, customers in industries such as hospitality, logistics, construction, industrial, and medical, are increasingly providing custom printed t-shirts to their employees as a marketing tool.
The growing influence of bloggers, promotional strategies, and improved standard of living are also driving the demand for custom printed t-shirts in the market.
Key Takeaways from The Custom T-Shirt Printing Market Study
- In terms of technique, screen printing segment is expected to hold over 52.1% of market share in 2021.
- The U.S. custom t-shirt printing market will contribute over 78.9% of share in North America.
- Based on design, the artwork segment is expected to register a CAGR of 12.5% from 2022 to 2030.
- India is expected to spearhead the growth in South Asia custom t-shirt printing market, with sales increasing at 16.6% CAGR through 2022 & beyond.
- Sales in Japan custom t-shirt printing market are expected to rise at over 15.0% CAGR over the forecast period.