Globally, custom T-shirt and jerseys market size is to witness significant growth in the 2023–2025 period. Throughout this time, the global market for jerseys is anticipated to expand at a compound annual growth rate (CAGR) of 6.78 percent, while the market for T-shirts may expand at a rate of 6.55 percent. By the end of 2025, the global apparel market is projected to increase at a 4.50 percent CAGR to reach $1,574 billion.
In the 2023–2025 period, jerseys and T-shirts will grab the most share in the apparel market. The worldwide market for jerseys is expected to grow at a compound annual growth rate (CAGR) of 6.78 percent, while the T-shirts market could increase at a rate of 6.55 percent. While the global apparel market is going to be enlarged at a 4.50 percent CAGR to reach $1,574 billion.
T-shirts as diversified tool
Globally T-shirts market demand will continue to rule the apparel sector. At the same time, globally companies, campaigners are using T-shirts as a modern branding strategy to brand their company, products, or offerings. To grow brand visibility and grab the attention of their prospective customers as a branding tool is expected to be a major contributor to market growth over the forecast period.
The fashion industry is witnessing a shift toward wearing customized clothing. Also, the increasing disposable income of consumers is enabling them to spend on customized clothes. As a result, people prefer wearing customized t-shirts with specific logos or slogans printed on them. The entertainment industry, television series is contributing to the market growth with a large number of people, especially movie fanatics, buying apparel with slogans or logos printed on them.
Sporting fans are willing spend a good amount on buying t-shirts or jerseys. This trend is expected to majorly contribute to the custom t-shirt printing industry’s growth in the forthcoming years.
Creation of social awareness, raising a voice and supporting a cause. However, specific designs and slogans printed on the t-shirts related to sensitive issues. Further, customers from various industries, including hospitality, logistics, construction, industrial, and medical are increasingly providing t-shirts to their employees and customers which is used as a marketing technique.
Advertising strategy has been observed to involve less investment as compared to other forms of advertising to increase brand identity as well as customer loyalty.
Sports teams and clubs of almost all sports have started to design and wear custom-designed t-shirts and jerseys with their unique logo and design. Various sporting clubs are following this trend to increase the visibility of their teams and to provide a unique appearance to their team players.
The screen-printed T-shirts held the highest revenue share of more than 56% in 2021. The segment’s high share can be attributed to its increased adoption on account of various benefits.
Digital printing on T-Shirts is expected to register the fastest CAGR of 10.9% from 2022 to 2030. The popularity of digital printing is on the rise making it less time-consuming and affordable with a quick turnaround time.
Bulk orders for custom t-shirt printing are ordered mainly through an offline channel through the online segment is anticipated witness the fastest CAGR of 11.8% from 2022 to 2030.
The commercial segment got the highest revenue share of more than 68% revenue share in 2021 then the personal segment is expected to register the fastest CAGR of 10.5% from 2022 to 2030.
The artwork-based T-shirt is expected to appear as the fastest-growing segment, registering a CAGR of 10.5% from 2022 to 2030. The artwork segment involves a custom artwork created by an individual to be printed on the t-shirt. Consumers who wish to print their designs or have a clear picture of the desired print are the potential customers of artwork designed for t-shirts.
Graphic design t-shirts are preferred by customers who want the product immediately at a lesser price.
These all are the reasons why T-shirts and Jerseys are getting more popular day by day. Soft and comfortable T-shirts made from the cotton fiber are and will be always high in demand. Local manufacturers are sending those in bulk quantities and in multiple varieties.
Bangladesh’s prospect as T-shirts and jersey manufacturing
In terms of T-shirt and jerseys manufacturing, Bangladesh is a global leader in it. Bangladesh’s T-shirt shipment earnings was $7.15 billion in the last fiscal year, accounting for 23.11 percent of the total garment exports of $42.61 billion, data from the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) showed.
The receipts were $7.23 billion in 2020-21 and $6.27 billion in 2019-20. European countries such as Germany, the UK, the Netherlands, France and Spain are the main export destinations for T-shirts.
Now, local entrepreneurs are investing heavily to produce sportswear and fashionable high-end T-shirts to boost exports.