Gordon Brothers have acquired the women’s lifestyle Orsay brand, archives, related trademarks and other intellectual property from Orsay GmbH.
Following restructuring and investment firm Gordon Brothers’ move to acquire the brand, archives and related trademarks and other intellectual property from Orsay GmbH, the brand is now geared up for growth.
The acquisition will help the clothing brand to maintain its brand DNA and develop new and exciting apparel, footwear and accessories.
Gordon Brothers, meanwhile, has also joined hands with SCAYLE, which will help provide Orsay with a market-leading e-commerce software to continue reach consumers across Europe. Orsay can gain a lot more with SCAYLE’s B2B and distribution services.
While also expressing delight over Gordon’s association with SCAYLE for next chapter of growth, Tobias Nanda, President, Brands at Gordon Brothers, said “We have been following the ORSAY story for years and have always been impressed with the brand’s powerful connection with consumers.”
After falling into hard times last year, 2022 January saw Orsay file for insolvency. The Russia-Ukraine war further hit its position as a result of which Orsay decided to close down its stores and website.