Today we know more about restful sleep and its positive influence on the brain, health, and immune system. However, we are not concerned about it and yet we still neglect it. The sleep advisor and specialist lecturer for bedding want to “to broaden the perspective on healthy sleep” at the upcoming Heimtextil in Frankfurt at the beginning of January.
Heimtextil has recognized the latest lifestyle trend after nutrition and fitness and has transformed it into a top theme as part of the new trade fair concept Sleep. New products in this segment will be combined on a separate hall level for the first time under the title Smart Bedding.
134 exhibitors will present their latest sleeping systems, mattresses and bedding. This includes functional materials as well as innovative technology solutions for a better night’s sleep.
Heimtextil is cooperating with sleep expert Markus Kamps on the conception and planning of the program. He and his team will also be on hand to advise trade fair visitors during a First Aid Sleep Consultation Hour.
A further novelty is the sleep tracker Sleep by the French company Withings. Its special sleep sensor mat is filled with air and placed under the mattress where it can synchronize with a smartphone via WLAN. If the user lies down to go to sleep, the clever digital monitors analyze the quality of sleep.
We want to help anchor healthy sleeping habits.
The sensor mat ‘Sleep’ by Withings analyses the user’s night’s rest and gives tips for a more restful sleep. © Withings.
“We want to help anchor healthy sleeping habits,” said Ariane Koch, Brand Marketing Specialist at Withings.
At Heimtextil, the start-up Sleeperoo will be presenting the world première for the hotel industry: the sleep capsule Sleep Cube is aimed at offering overnight experiences in the most exotic places possible. The modern version of a tent can be installed indoors or outdoors in almost any location.
The user sleeps in the Sleep Cube on a comfortable 1.60-metre-wide and 2-meter-long mattress that can also accommodate two adults. The overall furnishings comprise sustainably produced materials. Three large panoramic windows ensure a view of the surroundings and the open sky.
The diversity of home textiles products and colors makes the international trade fair platform for home textiles a trailblazing annual event to start the year.
More and more people are also relying on the use of natural materials and sustainably produced textiles in the bedroom, said the report. This is why the thematic block Sustainability in the lecture forum is dedicated to the material quality of textiles and the quality of their processing, in particular, the verifiability of high environmental production standards.
Sustainability experts from Good Weave, Control Union, Transfair, Texool, and Cotton made in Africa will be showing how retailers and consumers can find their way around the eco-label jungle with confidence.
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