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High hopes in fashion with Muslim Fashion Festival 2021

The fifth Muslim Fashion Festival (MUFFEST) at Jakarta ended recently, after showcasing the up-to-date designs from 117 designers and brands throughout the four-day event.

After successfully hosting this year’s event, Indonesia Fashion Chamber will explore the theme of economic recovery based on slow fashion as sustainability at MUFFEST 2021. Next year’s festival will be an offline-online combination that will comprise a four-day fashion show at the Jakarta Convention Centre from February 18 to 21, and a live streaming module that will expectantly attract a more global partaking.

Figure: Indonesia Fashion Chamber will explore the theme of economic recovery based on slow fashion as sustainability at MUFFEST 2021. Courtesy: Muffest

Indonesia Fashion Chamber Chairperson, Ali Charisma emphasized that sustainability has become a significant issue in the new-normal amidst the COVID-19 pandemic. It was also the focus of this year’s festival in February before the COVID-19 outbreak gripped Indonesia and hit the retail sector, modest fashion included.

Ali Charisma said, “We are optimistic that MUFFEST 2021 will not only enable the lost momentum but the recovery of modest fashion like before. Every designer should focus on sustainability which is inescapable in the current scenario. All industry stakeholders, from manufacturers, designers and investors should promote a sustainable lifestyle.”

Ali emphasized on the previous expectation stemming from fast fashion like quicker deliveries of their orders from fashion shows should cease from brands’ end.

“Instead of fast delivery, quality is a standard now, not a plus point,” he added.

Ali Charisma expects a lot more companies coming up in upcycling and repairs, which will ease consumers. Additionally, customers will be able to buy quality products at lower prices.

Post- COVID-19 apparel will also witness fewer seasonal (winter or summer) collections in fashion weeks. Consumers will prefer functional clothing which can be worn both in summer and in early winter. And designers should keep it in mind while designing.

After this year’s noteworthy success in MUFFEST, Indonesia Fashion Chamber presumes sales transactions for next year’s festival to reach $3.15 million. The leading organization has programmed more widespread online segments to grasp a larger market.

In partnership with the Ministry of SMEs and Cooperatives, Indonesia Fashion Chamber also eyes to launch a fashion cooperative with local designers. Associates will be able to entree the online market as well as low-priced financing up to 100 billion rupiahs, with interest of less than 3% per year.

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