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H&M Foundation and Fotografiska collaborates to showcase power of innovation in fashion

In a brand-new two-year collaboration, H&M Foundation and Stiftelsen Fotografiska explore the power of communication and inspirational stories to spark action towards the UN Sustainable Development Goals. As H&M Foundation wants to highlight stories of transformation and hope which is so important to change mindsets of what is possible.

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Figure: Together with Fotografiska, H&M Foundation are joining forces to showcase ”The Future is Here” on December 4-5, at Fotografiska in Stockholm, Sweden. Courtesy: H&M Foundation

H&M Foundation said, “Every day we are getting closer to 2030 and the deadline for the UN Sustainable Development Goals that were set up to safeguard humanity and the planet. And although there is progress in some areas, it’s not advancing at the speed or scale required. We are now in the Decade of Action, and the urgency tells us that it’s time to find new ways of accelerating the change. We believe that communication plays a central role in this.”

H&M Foundation and Stiftelsen Fotografiska both believe in the power of communication and were curious about how they together could shed light on various societal issues innovatively and unexpectedly.

During this first year of the collaboration, companies will focus on what a planet-positive fashion industry can look like through an exhibition at Fotografiska Stockholm.

The main exhibition is with the visual artist Tobias Gremmler. In his scenographic media exhibition, Gremmler takes on a mind-blowing journey to picture a world where garments can grow on human skin. In a constantly changing room, Gremmler opens up a space dedicated to the endless possibilities of innovation.

As a complement to the main exhibition running from December to April, H&M Foundation and Stiftelsen Fotografiska have built an inspiration room during the opening weekend – The Future is Here – where game-changing innovations are presented showing planet positive solutions that already exist.

H&M Foundation wants to show that fashion can have a positive impact on the planet and the hopeful transformation that has begun. The Future is Here will be showcased at Fotografiska Stockholm December 4-5, and made available online for anyone to experience from mid-December onwards.

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