Recently fashion pioneer company Lablaco and H&M Mitte Garten store in Berlin have inaugurated the new blockchain and Internet of Things (IoT) based technology, allowing customers to exclusively rent and swap a special collection.
Basically, the companies want to explore the potential of rental services in the new connected circular fashion industry.
That’s why the rental service is based on SPIN, which is a circular fashion platform by Lablaco.
Lablaco is the world’s leading circular fashion ecosystem, connecting key stakeholders through digitization powered by blockchain across multiple realities.
During this service, with one click, the garment is booked and paid, and ready to be worn.
And when it comes to returning the garments to the store, it will be checked, cleaned, and prepared for the next rent also.
Stiliana Stoyanova, PR & event manager, Mitte Garten said, “I am very excited to exclusively try out this blockchain-based rental service in our Berlin Mitte Garten Store. We have a unique community and customer base – they love to explore new things, to experiment with their style and looks in a fashion-forward, sustainable and affordable way.”
Besides that, H&M Mitte Garten store customers can scan IoT care labels of selected products with smartphones.
This is not only to track multiple individual product journeys at item level on blockchain but also to add memories and stories to the garments by uploading their looks.
Eliana Kuo, Founder, and Co-CEO of lablaco said, “Each garment has unique stories. We can’t wait to see how the H&M Mitte Garten community will create stories by “SPINning” their fashion.”
Now the rental service is available. This will remain till the end of the year, with different collections for the customers to rent.
The first collection will compromise 12 different fashion pieces. The rental period ranges from 5 days to 3 weeks.