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H&M launches ‘Conscious Exclusive Collection 2019’ for fall and winter

H&M’s continue their commitment to sustainability with their 10th-anniversary fashion-forward Conscious Collection that launches on 26th September.

The Conscious Exclusive Collection 2019, fall and winter in a new statement piece from the limited-edition are made from sustainable materials —recycled polyester, recycled brass, recycled zinc and a blend of Tencel and Refibra, a branded lyocell fiber made from discarded cotton.

H&M Exclusive Collection 2019
Figure: H&M conscious exclusive 2019 mixing the beauty of nature with sustainability innovation at a star-studded event in Los Angeles. Courtesy: H&M

Inspired by masquerade balls, the new fall and winter collection includes eveningwear such as softly tailored check separates, figure-fitting dresses and oversized hoodies, in an earthy color palette of light neutrals, black with pops of orange and red.

“H&M’s Fall 2019 Conscious Collection is all about the timeless classics and wardrobe staples you never get tired of,” said Maria Östblom, Head of Design Womenswear of H&M.

“Long-lasting design in more sustainable materials and the autumn must-haves you need to update your wardrobe,” She added.

“We’re always on the lookout for new innovations, new fabrics and new processes.”

Ann-Sofie Johansson, Creative Advisor, H&M

H&M’s vision is to lead the change towards a circular and renewable fashion industry while being a fair and equal company. Using their size and scale, they are working to catalyze systemic changes across their own operations, their entire value chain and the wider industry. In this way, they want to continue to engage customers and provide great fashion and design choices — today, and into the future.

“We’re always on the lookout for new innovations, new fabrics and new processes,” said H&M Creative Advisor Ann-Sofie Johansson. We wanted to show that sustainable fashion doesn’t have to look boring or beige or like a burlap sack.”

H & M group was ranked amongst top 5 in fashion revolution’s 2018 index with a score of 55% (Highest score 58%) H&M Group has developed 2030 GHG emissions reduction goals that have been approved by the Science Based Targets initiative.

It has also plan to use 57% of all materials for their products are recycled or other sustainably sourced materials. 95% of cotton used by H&M Group is recycled or other sustainably sourced.

H&M Group has been included in the Dow Jones Sustainability Index for several years now, this year reaching the highest possible score in the categories of Quality & Recall Management, Social Reporting, Environmental Reporting and the best industry score in Supply Chain Management.

Today fashion and sustainability is no longer a contradiction in terms, reusing and recycling is an important initiative across fashion. It is really inspiring that fashion-forward designs being made from recycled materials.

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