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H&M launches new e-commerce site and app in the US

Swedish retail giant Hennes & Mauritz (H&M) has introduced its all-new e-commerce site and mobile application for customers in the USA. The all-new site and mobile app will have many new features including Visual Search, payment via PayPal, and Scan and Find.

H&M launches new e-commerce site and app in the US
Courtesy: H&M

It also offers new shipping options, live chat, and visual search, as well as tools to rate and review online orders and scan items in-store to check additional sizing and color options online.

Later this year, H&M said it will launch a ‘find in store’ tool to enable customers to locate an item in their nearest H&M.

The site and app will also feature user-generated-content tagged with #HMxME in an inspiration gallery. A statement from H&M cited the rapid digitalization of the fashion industry and the new opportunities it has created.

The statement said that “H&M is accelerating its transformation to take advantage of these opportunities to create a seamless and enjoyable shopping experience online, on your mobile device and in our physical stores.”

The online site has been updated with all the new features automatically, but to see the changes reflected in the mobile app, users will need to delete the old app and download the new version, for both iPhone and Android.

The changes come on the heels of H&M’s new sizing structure, which was introduced earlier this year to better reflect the North American industry standard and to be in line with the customer expectation in the market.

Visual Search enables one to find and search for items by using images. The feature, Scan, and Find, offers a wider product assortment and one stock availability for the customer between the physical and online store.

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