Budding Local Designer Labels Showcased at FASHIONALLY Parades
The Hong Kong Trade Development Council (HKTDC) organized the 50th edition of Hong Kong Fashion Week for Fall/Winter started its four-day run from Jan 14, and continues until 17 Jan at the Hong Kong Convention and Exhibition Centre (HKCEC).
This year’s fair, the largest of its kind in Asia, has attracted some 1,400 exhibitors from 11 countries and regions. In 2018, Fashion Week drew 14,000 buyers from 76 countries and regions, reinforcing Hong Kong’s position as a key sourcing hub for global fashion traders and retailers.
HKTDC Deputy Executive Director Benjamin Chau noted: “We are thrilled to kick off the 50th edition of Hong Kong Fashion Week for Fall/Winter. What started out as a small-scale show held at local hotels has become Asia’s largest fashion fair, creating many important business opportunities for exhibitors from Hong Kong and around the globe.”
We are thrilled to kick off the 50th edition of Hong Kong Fashion Week for Fall/Winter. What started out as a small-scale show held at local hotels has become Asia’s largest fashion fair.
Facing the uncertainties resulting from the ongoing trade conflict between the United States and Mainland China, together with rapid changes in sourcing and retailing models, Chau urged fashion industry players to grasp the opportunities presented by buyers from emerging markets.
Fashion Week incorporates various themed zones to cater for the sourcing needs of different sectors in the garment industry.
Barney Cheng and LuLu Cheung Feature at Corporate Fashion and Uniforms Zone
The Corporate Fashion and Uniforms zone returns this year and features the Hong Kong Designer Uniform Display, which showcases uniform collections from some of Hong Kong’s top designers including Allan Chiu, Barney Cheng, Kurt Ho & Nelson Leung, LuLu Cheung, and Mountain Yam.
The World of Fashion Accessories also returns, bringing together items ranging from shoes and bags to fashion jewelry, scarves, and shawls. New this year, The Federation of Hong Kong Footwear Ltd showcases its latest shoe designs with a fashion parade.
FASHIONALLY Parades Show Creativity of Budding Hong Kong Labels
Six Hong Kong fashion designer labels present at “FASHIONALLY Collection #13” and three “FASHIONALLY Presentation” sessions during Fashion Week. Yeung Chin (brand name: YEUNG CHIN), Jane Ng (brand name: phenotypsetter) and Alee Lee (brand name: ALEE LEE) displayed their latest collections at FASHIONALLY Collection #13 today.
Buyer Forums and Fashion Trend Seminars Promote Industry Exchange
Alongside the many fashion parades at Fashion Week, buyer forums, trend-forecasting seminars and sharing sessions on the latest production technologies will provide effective platforms for the industry to gather market information and exchange ideas. Leading international fashion trend forecaster Fashion Snoops shared on “The Visionary Fashion Trends for Spring/Summer 2020” today.
Hong Kong is a popular sourcing hub frequented by international traders, major retailers, and chain stores. The annual Hong Kong Fashion Week for Fall/Winter is an important platform for buyers to discover the latest products and accessories. To create more business opportunities for exhibitors, the HKTDC has arranged 90 buying missions from 43 countries and regions, bringing more than 3,800 companies to the show. Participants include representatives from fashion brands, major chain stores and distributors from both traditional and emerging markets.
Innovative Digital Initiatives Lead to New Era of Connectivity
The HKTDC recently launched the new Exhibitor e-Badge that offers seamless access to the fairground. This initiative, together with the Buyer e-Badge introduced last year and the e-Business Card function, enables exhibitors and buyers to link up digitally simply by scanning each other’s QR code. These exciting features strengthen connectivity between exhibitors and buyers, maximizing information exchange as well as business opportunities at the fair.