The Hong Kong Young Fashion Designers’ Contest (YDC) 2017 will take place on 9 September at the Hong Kong Convention and Exhibition Centre, which will be organized by the Hong Kong Trade Development Council (HKTDC). Fifteen shortlisted young fashion designers will compete for the top three awards, as well as a Best Footwear Design Award and New Talent Award. The event will be the finale of CENTRESTAGE, the HKTDC’s signature international fashion trade fair.
Mug, founder and designer of popular Japanese fashion brand G.V.G.V., will attend as the VIP judge in the final competition and share her insights and ideas with finalists. A graduate of Japan’s Kuwasawa Design School, Mug set up G.V.G.V. in 1999 in Tokyo and has participated in Tokyo Fashion Week since 2003. The brand’s items are now sold in Tokyo as well as in Hong Kong where they are exclusively available at I.T stores.
In addition to Mug, this year’s YDC judging panel will include senior industry and media representatives. Chief Judge will be Lawrence Leung, Chairman of the HKTDC Garment Advisory Committee along with some other judges. The judges will assess works based on creativity, originality, market potential, workmanship, use of fabrics and overall visual appeal.
Apart from receiving cash prizes, the five YDC winners will be offered overseas trips or mentorships. The champion, first runner up and second runner up will be able to take part in internships or study trips abroad sponsored by Sun Hing Knitting Factory Ltd, The Woolmark Company and Mini Cooper. Winners of the Best Footwear Design Award and the New Talent Award will receive mentorships from i.t apparels Ltd and JOYCE Boutique respectively to develop capsule collections for the companies.
YDC was established in 1977 by the HKTDC to nurture and identify emerging talent for the local fashion industry. As Hong Kong developed into a hub for design and branded labels, the YDC has also become the birthplace of many local brands and designers, including Barney Cheng, Cecilia Yau and Harrison Wong. YDC is the finale of CENTRESTAGE, the HKTDC’s signature international fashion trade fair, which will be held from 6 to 9 September at the Hong Kong Convention and Exhibition Centre.
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