The 2nd edition of Hoorain Fabric Expo’21 by Hoorain Hi-Tech Fabrics Limited commenced on 23 October at Jamuna Future Park (Level 7, Entry 3) in the capital. The 4-day expo–will continue till tomorrow (26 October)–is showcasing more than 180 fabric categories for Spring Summer 23-24 (SS23/24) and Autum Winter 22 (AW22).
One of Bangladesh’s leading conglomerates Jamuna Group organizes the expo aiming to show Hoorain’s extensive range of fabric collections, mainly focusing on SS22/23, AW22. Also, the exhibition will aid manufacturers and buyers interact with each other.
Hoorain alienated the expo in three zones considering customer demands. A zone is dedicated for Spring Summer 23-24 targeting future trends, another zone is showcasing Autum Winter 22 collections and the most important zone is to showcase sustainable products.
Now a day, customers hunt for sustainable products. We, Hoorain, are responsible for the environment. We have responsibility to save our planet for the next generation. So, we have made every product maintaining sustainability,” said Abdul Hakim, CMO, Hoorain Hi-Tech Fabrics Limited.
Sustainable clothing refers to fabrics derived from eco-friendly resources, such as sustainably grown fiber crops or recycled materials. It also refers to how these fabrics are made.
“We are capable to do recycled fabrics. Recycling has always been considered an environmentally friendly practice. We produce recycled fabrics as per customer demand,” he said.
The 2nd edition of Hoorain Fabric Expo received a huge response from the customer for their existing collections and received a new inquiry for the development of more fashionable products trending to the current fashion industry.
The design and construction of the fabric categories Hoorain showcasing were selected from their experience, customer demand and trend analysis by their expert R&D and design team.
“We have collaboration with the globally renowned WGSN–a trend forecasting company—to have the future trends data,” Hakim informed.
WGSN constantly monitors the signals of change that will impact how consumers think, feel and behave.
“Our R&D and design team work hard to make the desired products people will need in years to come, helping brands stay relevant and secure their place in the future,” he explored.
Customers are so excited to observe such new, innovative and sustainable collections. “Hoorain is doing very well and it is a wonderful initiative to arrange such expo. It gives a vibe of normal business mode during this phase when people moving out of the Covid 19 pandemic,” said Mohammad Mezbah Uddin, Executive Director, Skyros Trading Ltd—a regular buyer of Hoorain fabric.
Mezbah added, “They introduced some regular fabrics with different colors and finish. Hoorain should more focus on new innovations using recyclable cotton and natural dyes. However, all over showcasing is pretty good.”
Hoorain has brought a variety of blended fabrics. “Blended fabric are going to be most demandable for men casual. Also, the jungle digital print are required for men’s shirts,” said Tangera Mustare Sonia, a fashion designer.
Hoorain Hi-Tech Fabrics has made a buzz in the global fabrics market producing trendy products. To show their innovative collections Hoorain joined all the prominent international fairs and exhibitions received a good response.
As the fabrics are being produced based on the region, season, and taste of the buyer, so customers are ordering their favorite fabrics as well as Hoorain’s own products.
Being one of the best-woven textile manufacturers in Bangladesh, Hoorain aims to perform as the highest exporter for the entire range of fashion all over in Europe, USA, Scandinavian Region, Australia and Asian market with its innovations and varieties of products.
Hoorain Hi-Tech Fabrics Limited launched its maiden voyage in the year 2018 with the flag of major textile mill in the south East Asian region.