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IAF announces 1st digital global sourcing expo for apparel industry

IAF-launches-Dgital-Expo-2020
Figure: Participating companies will be showcased to a global network where thousands of international buyers along with extensive digital marketing in digital Global Apparel Sourcing Expo, 2020.

The International Apparel Federation (IAF) has announced to launch of the 1st Digital Global Apparel Sourcing Expo 2020 for the readymade garment industry. IFA is a trade association with its mission to untie all stakeholders of fashion and apparel industry to promote smarter and more sustainable supply chain globally.

The Digital Global Apparel Sourcing Expo will be powered by Foursource, who will provide the technological platform for the event with a specific focus on B2B matchmaking. The show will be 30 days long launched on July 15 and will end on August 14, 2020.

Foursource is the largest digital sourcing platform for the apparel industry has already strong partnership with IAF. Foursource’s B2B matchmaking technology will benefit the Global Apparel Sourcing Expo in connecting international buyers and readymade garment manufacturers with its proven success.

“On request of our member associations we have decided to develop a fully digital tradeshow to provide an alternative for cancelled apparel sourcing tradeshows. Our objective is to create new and sustainable business opportunities for the industry and our members in these challenging days,” said Matthijs Crietee, secretary general of IAF in a press release.

Foursource’s partnerships with GOTS, OEKO-TEX, Textile Exchange, WRAP and many others will benefit the exhibitors to personalize their company booths and profiles with dedicated product showrooms and verified company certificates. Participating companies will be showcased to a global network where thousands of international buyers along with extensive digital marketing to promote exporters publicly, maximizing traffic on the tradeshow and securing relevant business opportunities.

Edward Hertzmann, founder and president of Sourcing Journal, said, “With travel and factory visits on pause or limited, a virtual tradeshow powered by a digital platform like Foursource allow the discovery, communication and accountability the industry needs to continue conducting business while the ability for physical meetings remains constrained,”

A three days conference programme will be held with industry experts on the topics of Sustainability & CSR post Covid-19, Shifts in Global Trade, and Digital Product Development as the New Normal to address and discuss the main challenges of the apparel and textile industry.

Furthermore exhibitors will receive a professional membership on Foursource to maintain direct buyer relationships.

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