Tackling new innovative and responsible solutions to design denim for the future
A four day extravaganza to reimagine the retail experience of finding the perfect pair of jeans: this was Amazon Destination Denim. It took place from October 24th to 27th at Berlin’s Kuehlhaus and it will continue on Amazon online hub, where customers can experience interactive features, says a press release.
ISKO was involved in this landmark online and offline fashion event, sharing the knowledge and expertise that made the company the denim ingredient brand behind people’s favorite jeans.
Supported by the latest innovative Amazon technology, the occasion resulted in an unprecedented scenario for the whole fashion industry.
Structured in a six-week online activation and a four-day live event, it revolved around an agenda fully-packed with panels, workshops and various activities.
Among these, a Digital Catwalk, a styling experience to ‘Discover your perfect pair’ of jeans with the support of Amazon Alexa voice assistant, a selection of capsule collections gathered by leading fashion influencers and an exclusive launch party, on October 24th.
Designing denim for the future: a panel to tackle the industry’s improvement and best practices from field to shelf
On Sunday, October 27th, ISKO sponsored and hosted the panel ‘Designing denim for the future’, gathering four denim experts to discuss the industry’s current situation and what more could be done to ensure a more responsible future in fashion, highlighting how the sustainability global issue might be tackled through small but effective decisions.
Targeting the entire production chain, to foster awareness and knowledge among industry players and final consumers, the discussion was led by Keith O’Brien, ISKO Marketing & Business Development Manager, and involved Elena Faleschini, ISKO Global Field Marketing Manager; Sophie Schope, G-star Sustainability Manager; Tony Tonnaer, Kings of Indigo Founder and Roian Atwood, Wrangler Senior Director of Global Sustainable Business.