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ITC Presents Market Analysis Tools for Export Potential Assessment

The Delegation of European Union to Bangladesh and International Trade Centre (ITC), in collaboration with Deutsche Gesellschaft for International Zusammenarbeit (GIZ) GmbH and Bangladesh German Chamber of Commerce and Industry (BGCCI) jointly organized a workshop on ;Market analysis and Export potentials’ for traders and exporters from 18-19 June, 2012  in the GIZ Conference Room, Gulshan, Dhaka. Opening the workshop, Ambassador William Hanna, Head of EU Delegation to Bangladesh, welcomed the initiative and said Bangladesh could reap more benefit through maximizing the use of the market access provided by the EU, and diversify export basket by taking the advantages of the relaxed rules of origin for the EU GSP. Magnus Schmid, Programme Coordinator of GIZ project on Social and Environmental Standards, Daniel Seidl, Executive Director of BGCCI and Promita Sengupta, Acting Country Director of GIZ, also spoke on the opening session of the workshop. GIZ has earlier used the ITC trade mapping tools for new market access for Bangladesh Garment Manufacturers and Exporters Association (BGMEA), which enabled local woven exporters to market their products to Turkey, Japan, South Africa, Mexico, Brazil, South Korea and Australia. Mathieu Lamolle, Market Analyst, Trade for Sustainability Development of International Trade Centre (ITC), Geneva was the Key note speaker. The ITC-run workshop provided training on trade flow analysis, market access issues, standards and trade data analysis on export destinations.

Photo: From left: Mr. Daniel Seidl, Executive Director of BGCCI, Ambassador William Hanna, Head of EU Delegation to Bangladesh, Ms. Promita Sengupta, Acting Country Director of GIZ, Mr. Magnus Schmid, Programme Coordinator of PSES project, Mr. Mathieu Lamolle, Trainer, ITC, Geneva and Mr. Afsaruddin Ahmed, Senior Advisor, PSES

 43 representatives from major industrial sectors of Bangladesh and different trade associations took part in the training workshop. The ITC-run workshop provided training on trade flow analysis, market access issues, standards and trade data analysis on export destinations. Mr. Mathieu worked intensively with the participants and helped them to complete many cases directly related to participants respective work area.

About ITC and its Market Analysis Tools:

International Trade Centre (ITC) is a Switzerland based non profit organization working with local and regional institutions and business stake holders to build trade capacity. The organization directly works with UNCTAD (United Nations Conference on Trade and Development) and WTO OMC (World Trade Organization). Both the organizations help ITC to build huge database to create several market analysis tools. Key market analysis tools those were presented in the workshop are Trade Map, Market Access Map, Investment Map, Standards Map and Trade Competitiveness Map. Mr. Mathieu elaborated how Trade Map can be used to identify existing markets, to identify new markets, to compare performance versus competitors, to examine demand sustainability, to examine competitors etc. ITC Market Access Map is used to review tariff regimes and rules of origin, to visualise level of protection of the destination markets and Standard Map helps to understand standard requirements and their scopes. And most important thing is that all these tools are online and can be used within few clicks to make a decision on international trade. The tools make graphs, tables and maps within few seconds using many direct and indirect data most of those are being collected by ITC from WTO or by the help of WTO. Reliability and confidences of the results of these tools definitely depend on the quality of these data processed. Around 216 countries trade data is available in ITC. Most of those countries are providing trade data directly while some of the countries data was mirror data. Mirror data is the data those are being generated from other countries direct data. Unfortunately Bangladesh is one of those countries who could not provide direct trade data regularly to WTO or ITC after 2007. Hence most of the Bangladesh data is mirror data means less confident data for analysis.

Informal closing ceremony held on June 19, 2012 at German House. Everybody took part in the photo session of the workshop as well as received certificate from Mathieu Lamolle after completing their workshop. Magnus Schmid, Program Coordinator, Promotion of Socials & Environmental Standards in the industry of GIZ thanked everybody who was associated with the workshop.

Using ITC market analysis tools in Bangladesh and in other developing countries and territories is still free which is because of the fund support of European Union and other ITC donors. While people residing in developed countries need to pay around USD 1000 per year for using these tools. To open your account and know more about ITC Market Analysis Tools readers can visit to http://www.intracen.org/marketanalysis .

While asked to express his impression on the workshop one of the participants Major Md Mizanur Rahman Khan(Retd) said, “This interactive workshop allowed us to know and enable us to explore Trade Map, Market Access Map & Standards Map to enhance the transparency of global trade and market access. It will also upgrade our knowledge & help us to do market analysis.” Mr. Mizanur is the Project Head & GM (Admin,HR & Compliance) of Palmal Group.

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