Messe Frankfurt, the world’s largest trade fair organizer, recently appoint Ivonne Seifert as the director of marketing communication in the textiles and textile technologies business unit of Messe Frankfurt with effect from 1 October 2021.
Ivonne Seifert has replaced Thimo Schwenzfeier, who was working with Messe Frankfurt, for more than 8 years.
In her new position, Seifert is in charge of marketing communication for the leading international trade fairs. Such as Heimtextil, Techtextil and Texprocess, the Neonyt and Value fashion fairs.
According to Messe Frankfurt, communication activities for the international brand management of around 60 events worldwide covering the entire value chain of the textile and fashion industry.
Seifert’s duties include the communication activities relating to the successful resumption of fairs in the textile sector and the establishment of the fashion brands of Messe Frankfurt as part of the Frankfurt Fashion Week.
Also, she is responsible for the further expansion of smart-data-driven marketing for the textile fairs and the communication activities of the worldwide Texpertise Network.
On the other side, she has extensive marketing expertise in both the B2B and B2C fields. Over the last seven years, Seifert has greatly intensified the international top-visitor marketing and augmented her expertise in the consumer goods and textile segment.
For this, she paid particular attention to national and international key-account retention for, e.g., the Heimtextil, Ambiente, ISH, and Christmasworld fairs. Moreover, she played a major role in establishing smart data for new customer acquisition in the top visitor segment.
Before joining Messe Frankfurt, a graduate in politics and media sciences was a marketing manager with Lagardère Travel Retail Deutschland in Wiesbaden.
Also, she was responsible for the marketing and communication activities for the German market with a particular focus on POS marketing, key account management, and press activities.
Ivonne Seifert developed her interest in the fair and exhibition business while working in the marketing department of the Toy Fair in Nuremberg, where her duties included exhibitor marketing, event management, and key account management.