Japanese apparel manufacturers – who’ve been hit hard by COVID-19 – are taking refuge in artificial intelligence (AI) technology to lift downward sales, using it to predict the designs and colors that consumers will prefer or come into trend.
Tokyo-based Neural Pocket Inc. runs a system that automatically collects big data related to garments on numerous fashion websites, Instagram and other social networking services to analyze everyday fluctuations in trends.
Neural Pocket Inc. predicts the near future trendy products by analyzing data on colors, designs and clothing lengths.
AI technology-based approach is fresh in the apparel industry, which usually relies on the experience and instinct of designers to predict near-future trends.
But as the COVID-19 pandemic severely damages global apparel supply-chain and on retailers, the plea is increasing to efficiently predict the next hot items in fashion.
A recent analysis by Neural Pocket showed that there is a transformation in color trend amid the pandemic. Its data recommended that clothing in whitish color, which is well known for communicating a sense of security, is becoming popular.
The coronavirus pandemic and the lockdown in many countries have led to closure for apparel stores. And apparel retailers are increasingly relying on AI to come out of this situation.