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Kidswear: new frontier in fashion

Kidswear fashion market has gained a lot in recent years. According to Statista, the global childrenswear market was a whopping US$ 203.4 billion in 2017. Parents raising awareness on kids has been counted as the main force behind this steep rise.

Kidswear-new-frontier-in-fashion
Figure: Kidswear fashion market has gained a lot in recent years. 

In this age of social media, influencing mediums like Instagram, Facebook celebrities pull a heavyweight in kidswear fashion. Along with the rise of urbanization, the upper to the middle class are self-conscious to inflate the market.

This rise has not gone unnoticed by major brands. Who are at wit’s end to increase fashion business against the recent shrink in the global apparel market consumption. Luxury fashion houses dressed the influential celebrity kids or elite children with most exquisite collections imaginable.

Suri Cruise, Kourtney Kardashian for all, Parisian luxury brand Bonpoint is trusted by the crème de la crème of the society. It has 110 stores in 29 countries which speak of French elegance, timeless tradition and the highest quality. Other names like Carrement Beau, which draws inspiration from its French roots and produces clothing with typical Parisian elegance and II Gufo, a leading Italian luxury clothing brand for childrenswear, which specializes in designing for children from 0 to 14 years. Molo is a fashion label characterized by a passion for children. Pants, T-shirts, dresses and jackets are designed the way kids like it: loose, airy and casually comfortable, while Monnalisa presents collections that are trend-conscious, unique and cartoon-printed, strongly inspired by the runway style of the major fashion shows in the world.

Recent studies show that busy parents are preferring online shopping more and more.

Children clothing is constantly getting refilled as they grow out of clothes quickly, there is a constant demand for new items, resulting in high profitability.

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