Lectra cements its position as a fashion industry opinion maker by leading a much-awaited discussion on new consumer behavior at its latest fashion event, ‘Winning Over the New Fashion Consumer’ in Bordeaux-Cestas, France, says a recent PR.
More than 75 industry insiders and market experts from 14 countries convened at Lectra’s International Advanced Technology and Conference Center (IATC) for two days to examine how the digital age is bringing about major shifts in consumer behavior.
The keynotes, live demonstrations, and customer testimonials highlighted the importance of process digitization and data analysis for meeting new consumer needs. The event kicked off with two keynote speakers.
Craig Crawford, Strategist and Founder of CrawfordIT, outlined the arising challenges and opportunities from these changes and urged fashion companies to embrace digital transformation internally by cultivating a conducive environment for it.
“Kubix Link was exactly what our company needed—a platform to gather, process and share consistent product information across our entire fashion eco-system and all marketplaces. And Kubix Link provides just that, with so much ease.”
Beyond just understanding the new fashion consumer, the event stressed the importance of leveraging data to deliver customer-centric services and products. Lectra presented their responses to this challenge in the form of two new major solutions, Kubix Link and Fashion on Demand by Lectra.
Kubix Link, a cloud-based platform that has the combined capabilities of PLM, PIM and DAM, which enables companies to deliver the ultimate product experience through unparalleled collaboration powered by data.
“Kubix Link was exactly what our company needed—a platform to gather, process and share consistent product information across our entire fashion eco-system and all marketplaces. And Kubix Link provides just that, with so much ease,” said Cristiano Simonetto, the IT director of Tecnica Group.
Attendees were treated to a live demo of Fashion On Demand by Lectra, the industry’s first end-to-end personalization solution.
There, they saw how a data-driven, automated on-demand production process from order reception to final cutting stages could deliver garments customized according to consumers’ specific demands.