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Legacy of ‘one product one quality’ business ethics of Apna Organics

‘A legacy of quality’ with this theme Apna Organics Pvt Ltd holds a unique identity in the textile and apparel industry as a leading solution provider for the textile industry. The Mumbai based company intends to work with clients now and in the future having a presence in global, national and regional markets with valuable brand equities to which the Apna Organics Pvt Ltd would like to contribute.

In a recent interview with Textile Today, Shivam Saraf, Director, Apna Organics Pvt Ltd shared their exclusive insights.

Shivam Saraf, Director, Apna Organics
Figure 1: Shivam Saraf, Director, Apna Organics Pvt Ltd.

Textile Today: Kindly share with us on Apna Organics Pvt Ltd.

Shivam S. Saraf: Apna Organics Pvt Ltd. is a family managed business for over 50 years. I am the third generation in this business. Our business has reached Asia, Africa, Europe, and North America through our goodwill.

Manufacturers, in the beginning, questioned, why we should choose your products instead of big multinationals? But after using our products the clients have been able to reduce their price by 25%.

You see the Bangladesh chemical supplying market is very competitive and one of the common problems persist here is that lots of Indian and Chinese chemical suppliers compromise with the quality and after every consignment, the quality deteriorates greatly. It is putting the apparel manufacturers in great danger of losing the business.

We have been maintaining one product, one quality, one price business ethics for more than five decades.

Textile Today: What kind of product range you have for the textile and apparel industry? What is your core competency and why?

Shivam S. Saraf: The experts associated with us are either textile or chemical engineers to understand the chemical applications to understand the customer’s requirement to the utmost level. Meaning we are customizing the products according to the customer’s needs. In addition, we specialize in silicones along with enzymes and special finishing agents. Along with these, we have many more ranges of products.

Apna Organics Pvt Ltd.
Figure 2: Sandeep Dave (Left), Technical Advisor; Santosh Saraf (Third from left), Director; Shivam Saraf (Fourth from left), Director, Apna Organics Pvt Ltd at recently concluded Bangladesh Denim Expo.

Textile Today: Why does Apna Organics Pvt Ltd think Bangladesh is prospective for their business when the apparel manufacturers feel insecure because of overall soaring of manufacturing cost day by day?

Shivam S. Saraf: As a manufacturer, I realize fully the hardships/challenges of the textile manufacturers in Bangladesh. But this country has some distinct advantages also. The availability of abundant soft water, labor and geopolitically prime location have always outweighed the disadvantages.

In the industry, there are several certification bodies and processes. The problem is that the end-customers do not understand these certifications nor they know the criteria for the certifications. What we have done is that we created a platform called ‘Green-Tag’ TM. Apparel manufacturers will receive the ‘Tag’ after they make products complying with our standards. We call it Green-TagTM.

Shivam Saraf, Director, Apna Organics Pvt Ltd.

Textile Today: What is Apna Organics contribution to sustainability?

Shivam S. Saraf: To be honest I believe that we have not done much for sustainability the way we would like to have done. We have achieved numerous certifications including GOTS certification, and we have completed level one of ZDHC and applied for level two. We are also committed to UN global compact’s 10 principles. At the moment 90 to 92% of Apna Organics products are completely sustainable.

Textile Today: What is ‘Green-Tag’ TM?

Shivam S. Saraf: In the industry, there are several certification bodies and processes. The problem is that the end-customers do not understand these certifications nor they know the criteria for the certifications. What we have done is that we created a platform called ‘Green-Tag TM. Apparel manufacturers will receive the ‘Tag’ after they make products complying with our standards. We call it Green-TagTM.

Green-Tag by Apna Organics
Figure 3: The Green-TagTM (Right) implies that the garment has complied with the best processes with the best chemicals.

The Green-TagTM signifies that the garment or the fabric has complied with the best processes with the best chemicals. There has been no water wastage and used less chemicals.

Textile Today: Please brief us on your R&D. What new innovation is coming for the textile and apparel industry?

Shivam S. Saraf: In the R&D segments our method is simple, work on the past technology and product experience and finding a solution where it consumes less energy, time chemical and water. Ultimately bringing more economic profit. Whereas bringing completely new innovation in textiles is a very difficult process. And the application will be entirely different from the existing product.

Textile Today: What is the future plan?

Shivam S. Saraf: For the next five years we will focus on sustainability with ‘Green-Tag’ with a better margin for the manufacturers. We are also watchful in the current global trade situation. At the same time, we will emphasize our customers to shift to sustainable platforms.

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