The Lenzing Group marks a new milestone in its sustainability journey. It is introducing the eco-responsible process for the production of LENZING™ ECOVERO™ branded viscose fibers, which were first launched by Lenzing in autumn 2017, also at its Chinese location Lenzing Nanjing Fibers (LNF). As of now, the Lenzing Group is able to produce LENZING™ ECOVERO™ fibers not solely at the site in Lenzing (Austria) but also in China and, hence, even better meet the strong demand for eco-responsible products.
The environmental awareness of consumers has been growing steadily over the last decade, more recently in the fashion and textile industry. Textile consumption is expected to double by 2025, and the industry is anxiously looking for more sustainable solutions with low environmental impact.
The Lenzing Group addresses this market need for more eco-responsible products by offering LENZING™ ECOVERO™ fibers that mark a new milestone in Lenzing’s sustainable viscose production based on three pillars:
I) LENZING™ ECOVERO™ viscose fibers are derived from sustainable wood and pulp, coming from certified and controlled sources (FSC®or PEFC™ certified) following the stringent guidelines of the Lenzing Wood and Pulp Policy.
II) LENZING™ ECOVERO™ fibers have been certified with the EU Ecolabel, a label of environmental excellence.
III) LENZING™ ECOVERO™ fibers can be robustly identified in the final product.
“Our fibers have great added value for consumers, and we want to make this even clearer,” said Stefan Doboczky, CEO of Lenzing Group. “The re-design of our brands further emphasizes what Lenzing stands for. ‘Innovative by Nature’ and always aware of the world’s wants and needs, we gladly take responsibility for our partners’ and consumer’s quality of life as well as for the environment we all live in,” he added.
Hu Jian, Senior Vice President North Asia of the Lenzing Group, said, “We have a special manufacturing system; we are supporting the trend in the fashion industry towards greater transparency. It is becoming increasingly important to know where the products come from and which path they have covered”. “By now only two locations worldwide to produce LENZING™ ECOVERO™ fibers and this is something we are particularly proud of,” he added.
Avinash Mane, Commercial Head South Asia Region AMEA, stated that “LENZING™ ECOVERO™ fibers generate up to 50 percent lower emissions and water pollution. With these fibers, Lenzing can offer its customers, partners, and ecologically minded end consumers viscose fibers with a low environmental impact.”
The expansion of the production of LENZING™ ECOVERO™ fibers emphasizes the focus of the Lenzing Group on specialty fibers. In line with the corporate strategy sCore TEN, the Lenzing Group follows the goal to raise the share of specialty fibers in revenue to 50 percent by 2020 from currently 42 percent.