The Lenzing Group, the world market leader in wood-based cellulosic fibers, has inaugurated its second supply chain solution center named ‘The Lenzing Hub’ in Surat.
The hub will serve as a nerve center for textile manufacturers and traders, it is located in Gujarat and neighboring states. allowing them easy access to Lenzing’s supply chain and product solutions.
According to Lenzing, the initiative will fortify Lenzing Group’s presence within India’s textile capital and link the supply chain and brands looking to adopt sustainable fibers that are needed of the hour.
S Jayaraman, senior commercial director, Asia Middle East Africa & North East Asia, Lenzing Group said, “Lenzing Group is pleased to strengthen its presence in India and Gujarat was a natural choice for opening our second ‘Lenzing Hub’. India being the world’s second-largest textile manufacturing country, Gujarat contributes a lion’s share to the country’s textile sector.”
The state is a leader in denim with 56 percent share and accounts for 38 percent of man-made filament fabric production.
Also, their products are trusted for their comfort and aesthetics, and they want to bring their pioneering technology in sustainability, innovation, and excellence closer to their long-standing customers.
As global pioneers in sustainable fashion practices, their Surat hub marks an important milestone in the Indian market, as we work to build direct connections and create an incredible demand from this region.
Actually, the hub will display Lenzing Group’s specialty fibers solutions with the products and innovations created using Tencel branded lyocell and modal fibers.
Along with that, Lenzing Ecovero specialty viscose fibers and carbon-zero Tencel branded fibers will attract both buyers and supply chain experts.
The hub would also display product samples that have been made in collaboration with top designers and brands across India and the globe, seen at key fashion events, on a regular basis.
The platform will bring worldwide innovation capabilities to help build Lenzing’s ongoing dialogue on sustainable fashion in the Indian textile industry.
In addition, the hub will serve as an information and support center for textile suppliers, apparel manufacturers, designers, and traders to enable quick solutions.
On the other hand, this Hub will play an important role in providing an affordable supply chain for yarn, value-added fabrics, technical guidelines for making the final product, and solutions in coordination with Lenzing’s Spinning Partner Mill.
Further, creative and innovative fabric mills use Lenzing’s global network to expand their presence by promoting their fabrics on a global platform.
But more and more brands are integrating environmental and social governance practices into their portfolios to create long-term benefits.
Because the Indian fashion industry is responding to consumer demand for sustainability and greater transparency.
That is why Surat’s Lensing Hub seeks to build on the growing needs and requirements of its customers and to encourage sector players in the region to adopt global solutions for innovation, innovation and reduce their own carbon footprint.
Notably, Lanzing has ushered in the new year by celebrating nearly three decades of sustainable fiber innovation by its flagship textile brand, Tencel, which has enabled companies across the Tencel brand textile value chain to adopt more eco-friendly practices over the past 30 years.
In India, Lenzing has produced from a one-product brand into a growing basket of offerings as consumer demand for sustainable fashion products continues to grow.
This success is reflected in collaborations with ace designers such as Satya Paul, Ritu Kumar, Rajesh Pratap Singh, Anita Dongre, and Abraham & Thakore to leading brands such as AND, Global Desi, Myntra, Marks & Spencers, H&M and Levi’s, etc.
Lenzing is present across all major apparel categories in India such as ethnic wear, intimate wear, general outerwear, denim, and home furnishings.
Besides flagship fiber brands – Tencel and Lenzing Ecovero, Lenzing Group also offers specialty fiber in the nonwoven category – Veocel fibers and Lenzing industrial fiber solutions to diversify the reach among the beauty and industrial application segments.
Now Lenzing had opened it’s first ‘The Lenzing Hub’ in Mumbai in 2020 which is successfully catering to the business needs over there.