Using the hashtag #DenimDIY, the brand shared easy techniques for repairing and enhancing jeans
The year 2020 brought a new experience for the peoples of this century. Day to day busy life got stuck and peoples are spending a lazy time at home. But there are some people of an innovative mind and stirring. DIY denim has become a quarantine activity for many peoples.
According to data pulled from influencer marketing technology platform Traackr, between January and April, influencer posts about DIY denim increased by 125 percent, with a 186 percent increase in engagement. The report included more than 35,000 fashion influencers around the world.
Fashion related popular sites have seen a huge increase in searches for DIY fashion this year.
The two-week period between March 16 and March 29—around the same time that U.S. lockdown orders took effect—saw a 599 percent spike in jeans embroidery searches and a 154 percent spike in closet organization searches compared to the same searches two weeks prior, Pinterest revealed.
Using the hashtag #DenimDIY, the brand shared easy techniques for repairing and enhancing jeans. It included details on how to properly sew a patch of fabric behind a tear, distress jeans with a cheese grater and crop jeans into shorts and jackets into vests.
Some of the most popular denim projects include bleaching jeans—specifically just one leg. In a matter of three simple steps—carefully pour bleach on one pant leg, wait two hours and rinse with cold water—crafters can achieve the popular ’80s look.
Levi’s, which has pushed denim customization for years, also used the recent months to share DIY denim videos. Its blog, Off the Cuff, has an entire landing page dedicated to DIY content, complete with videos, photos and step-by-step instructions for making one-of-a-kind denim pieces.
“Do it yourself” (“DIY”) is the method of building, modifying, or repairing things without the direct aid of experts or professionals. Let’s make some DIY clothes using some of our oldies garments.
Courtesy: Sourcing Journal