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Levi Strauss & Co joins Fashion for Good

Levi Strauss & Co, a US-based apparel company known for its Levi’s brand of denim jeans, has joined Fashion for Good. Fashion for Good is a member- and brand-supported accelerator and scaling programme for sustainable and circular innovation in the apparel industry. Levi Strauss & Co has long been an innovator in sustainable design and production practices.

Levi-Strauss- joins-Fashion-for-Good
Courtesy: Levi Strauss & Co

“Many of the programs that we talk about most often – Water<Less, Screened Chemistry, cottonised hemp – came from within. But we also know that we can’t work alone if we’re going to do our part to deliver solutions on an industry-wide scale or reach the ambitious goals we’ve set for ourselves. There are networks we need to tap into, innovations we can benefit from, and solutions we can help to scale. And that is precisely why we have joined Fashion for Good,” the company said in a press release.

“Our mission at Fashion for Good is to bring together the entire fashion ecosystem through our innovation platform and as a convener for change.”

“Joining Fashion for Good will help us make further progress towards our sustainability goals by enabling us to work with innovators who focus on sparking and scaling technologies and business models that have the greatest potential to transform the industry,” the company said.

“We are proud to be part of Fashion for Good, because it is the only circular innovation platform in the industry founded on the principles of collaboration and scale,” Jeffrey Hogue, LS&Co’s Chief Sustainability Officer said.

“Fashion for Good is unique in that it is backed by deep expertise in sustainability and circularity in the apparel and fashion industry. This will supplement the strengths of our Wellthread and technical innovation programs and provide additional opportunities to scale breakthrough innovations across our product assortment and supply chain,” Hogue added.

Levi Strauss and Co plan to leverage Fashion for Good’s expertise and network to create pilots to address the most pressing sustainability issues our value chain faces. The company will also focus on collaborative projects to address the challenges of plastics; sorting technologies for recycling garments; fibre transparency and traceability; and the potential of shifting from wet to dry fabric and garment finishing processes, as stated in the release.

In the near-term, the company aspires to increase circular innovation in our products and create a more sustainable, less resource consumptive business.

“We see this collaboration as essential in helping us deliver on our long-term sustainability goals and our vision to have an outsized positive impact on the apparel industry and the planet,” the company said.

“Levi Strauss & Co has a deep commitment to sustainability and innovation, demonstrated by the pioneering of a range of sustainable solutions in raw materials, dyeing, finishing and circularity amongst others, along their supply chain,” Katrin Ley, managing director of Fashion for Good, said in the release.

“We’re incredibly proud to welcome them as a corporate partner and excited to collaborate together, further helping them in executing and achieving their ambitions towards affecting positive change in the fashion industry.”

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