Levi’s collaboration with Reese Cooper’s spring and summer 2023, for the new collection of “see now, buy now” at Paris Fashion Week on 23 June.
Composed of a 10-piece line-up of Levi’s jeans, Trucker jackets, hoodies, and tees, the collection seamlessly blends high-fashion and heritage, runway style and workwear utility.
Cooper’s connection to the San Francisco denim brand began as a child in Georgia where he would buy Levi’s jeans from the rural lifestyle retailer Tractor Supply.
The collaboration honors both stories by combining authentic work wear materials and construction with elevated designs and sustainability.
Besides, the collection includes a Levi’s Type II Trucker and straight fit jeans in triple-stitched organic cotton duck canvas—available in green or ecru—as well as a patchwork chore coat and straight fit jean in indigo denim made from cottonized hemp.
A two-pocket hoodie, available in green or ecru organic cotton, feature graphics based on heritage Levi’s back patches.
Also, the line includes two organic cotton graphic pocket tees, with graphics based on Levi’s workwear lineage.
About the collaboration, Cooper said, “For me, this was an opportunity to essentially make proper heritage workwear with a company that pioneered it, debuted as part of Reese Cooper’s runway show called “Seed & Soil.”
The Levi’s pieces were supported by ruched dresses, trench coats and cargo trousers.
“This collection takes everything we love about the past and puts it into one beautiful modern package,” said Karyn Hillman, Levi’s chief product officer.
The Levi’s and Reese Cooper collection retails for $68-$288 is available on Levi’s website and app and on Reese Cooper’s website. Styles are also available at a popup shop in Paris until June 26.