CashDenim, an innovative luxury fabric developed by Loro Piana, a noble fibres specialist brand majority owned by French group LVMH since 2013.
Combining Loro Piana’s fine cashmere production with the renowned technical practices of the Bingo region’s denim industry, the new indigo-tinted fabric epitomizes luxury and traditional craftsmanship.
This fabric, composed of 60% denim and 40% cashmere, is obtained by mixing the warp of indigo-dyed denim yarn and the weft of undyed cashmere fiber.
According to Loro Piana’s, “Pre-dyed 59% cotton denim is first woven with a weft of undyed cashmere fibre on traditional shuttle looms by Okayama- and Hiroshima-based manufacturers, who reportedly take around one full day to weave 50 metres of the “exclusive” fabric, also the touch of cashmere that softens the feeling against the skin.”
Like every luxury garment, the CashDenim pieces are designed to be a wardrobe staple, intended to be enjoyed and passed on through the generations.