As a part of Polaris strategy US’ Macy’s will open four off-mall, small-format stores this fall and include Market by Macy’s, a smaller store that offers customers more to love with its curated assortment of fashion trends, as well as the first-ever dual Market by Macy’s and Macy’s Backstage off-price location.
Market by Macy’s will open in Johns Creek Town Centre on August 20, 2022, at 3630 Peachtree Pkwy, Suwanee, GA and the third location will be in the metro-Atlanta area.
The second store will debut in the St. Louis area on THF Blvd. in Chesterfield Commons with an immersive shopping space focused on discovery and convenience, the company said in a press release.
The first dual Market by Macy’s and Macy’s backstage store will open this fall in Chicagoland at 9700 South Western Ave., Evergreen Park, IL.
Customers can shop at both stores all under one roof, with Market by Macy’s located on the first floor and Backstage on the second floor.
As a key pillar of Polaris, the company is focused on repositioning its physical store footprint to better serve its customers and effectively support omnichannel market sales growth.
At the same time, small formats play several roles in the company’s Polaris strategy by either expanding its presence in a current market, maintaining market presence by replacing underperforming locations or entering new markets where Macy’s does not have a presence.
As part of Macy’s ongoing assessment of its store portfolio, it has decided to close the Macy’s Chesterfield location and will replace it with the new Market by Macy’s near Chesterfield Commons.
Marc Mastronardi, chief stores officer at Macy’s said, “At Macy’s, we thrive on retail being a dynamic business requiring continuous analysis, reinvention and innovation. As customer preferences and buying behaviors change, we continue to evolve to deliver the experience our customers expect.”
As exciting brand extensions, Market by Macy’s and Macy’s Backstage each offer unique shopping experiences – one celebrates discovery and convenience, while the other appeals to the customer who loves the thrill of the hunt for a great value.