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‘Made in Bangladesh’ tag in the FIFA World Cup kits

The 21st edition of the FIFA World Cup will be held in 12 spectacular stadiums in 11 cities of Russia from 14 June 2018 where 32 world football nations will be fighting in the field. It is considered as the biggest show on the earth, also more than billion USD will be transacted all around the globe and sports kits will cover most of it.

Made in Bangladesh tag in the FIFA World Cup kits

Bangladesh is not in the field of battle but there will be kits that have ‘Made in Bangladesh’ tag. Bangladesh has exported about $100 million worth of goods at the 2018 World Cup football. Earlier, export was nearly $70 million in the 2014 World Cup. Not only jersey, Bangladesh is supplying various types of products including jackets, socks, shorts, national flags of participating countries etc. Almost all the participating country revealed their kits for the coming FIFA World Cup.

Sports-kits-sponsorship-companies-of-the-participant-country

UK based popular tabloid newspaper ‘The Sun’ ranked the World Cup 2018 kits based on different criteria with the help of Vintagefootballshirts.com. The rank is given from the best to worst-

World Cup 2018 kits ratings

Three types of jerseys are being made in Bangladesh garment factories like player jerseys, fan jerseys, and country jerseys. Most of them are made for Brazil, Germany, France, Spain, Belgium, Italy, Argentina, and Portugal fans.

Abdus Salam Murshedi, President of Exporters Association of Bangladesh (EAB) and Former President of BGMEA, said, “Although Bangladesh is not playing in the World Cup football, she is taking part in just one sense. Many of the gallery’s visitor’s jerseys, mufflers, flags, and other materials are made by Bangladesh garment factories.”

According to the Bangladesh Knitwear Manufacturers and Exporters Association (BKMEA), the garment exports from Bangladesh has increased 11.43 percent this year compared to the previous year on the occasion of football World Cup.

Mansur Ahmed, Vice-President of BKMEA said, “The world-famous brands Adidas, Puma, Nike, G-Star, H&M and M&S produce sportswear from Bangladesh. This year the jerseys for the players and fans of 32 countries participating in the World Cup have been made from this country also.”

Sportswear industry is the second fastest growing sector for brands. China, Latin America and Central and Eastern Europe are prime markets for the sector. According to a research report published by Global Industry Analysts Inc., the global market for Sports and Fitness Clothing is projected to reach US$ 231.7 billion by 2024.

Although Bangladesh is the second largest garment exporter worldwide after China, it has a little contribution to the global sportswear market worth $270 billion. China and Vietnam are currently dominating the market. Bangladesh exports a few million jerseys during different occasions, although the country has greater potential in the sportswear segment for both fashion and sports functional wear, the government should take proper initiatives to promote this sportswear industry.

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