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Mango inaugurates ‘New Med’ concept in France

Spanish retailer Mango has introduced the ‘New Med’ concept to build more locations in the ‘strategic market’ over the coming years.

Mango
Figure: Spanish retailer Mango has introduced the ‘New Med’ concept to build more locations in the ‘strategic market’ over the coming years.

This new concept has been applied to its location in Saint Lazare, the Paris train station, which was refurbished as part of the retailer’s larger plan to incorporate the ‘New Med’ image into its general stores.

Already the Mediterranean-inspired concept has been implemented into some of the group’s flagship stores, and its Parisian location is one of the first in France to receive the rejuvenation.

On the other hand, the renovation has included new fitting rooms, with increased sizes, USB plugs and light adjustments.

Additionally, the space now houses a ‘click and collect’ area, a tailoring service, clothing recycling containers and technology to improve stock control.

Besides that, with the concept, the Saint Lazare shop has been made with the goal of generating a low environmental impact, the company said in a release.

The retailer is looking to continue its expansion into what it considers a “strategic market”, also involves the opening of more than 70 stores over the next few years, increasing its presence to 300 by the end of 2025.

The Spanish company has been present in France since 1998, boasting a retail network of around 220 stores in the country.

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