It has been observed by the color trend specialists the unprecedented effects of social media and direct-to-consumer commerce drive the need for highly-visual apparel through the artful use of color. And so to contribute in that Fashion forecaster MintModa and Archroma, a global leader in color and specialty chemicals, announce a new strategic partnership leveraging the respective strengths of both companies in color creativity. A recent release has informed that this partnership will combine Archroma’s scientific color expertise with MintModa’s clear, narrative-driven color forecasts provides fashion and design-related industries with an actionable and trend-right color resource.
Launched last year, Color Atlas by Archroma offers 4320 new shades, extending their custom color business with a readily available, time-efficient color management system. MintModa’s ColoRevolution offers highly-curated color analysis and direction on its cloud-based subscription trend service. Because color plays a starring role in the visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers.
Below is some trend setting examples from MintModa.
Both companies will be showing July 18-19 at Première Vision NY, Pier 94 at 12 Avenue at 54th Street in Manhattan. Archroma with be at Booth i20 and MintModa will be at g24.