Monki is a fast-fashion brand which is a widely recognized and desirable brand throughout Europe. Its reasonably priced designs are suitable both for men and women. It is highly popular in Europe for its denim products. Currently, Monki is doing business in 127 stores situated in 16 different markets.
In 2018, the brand made an appreciable promise of producing all of its denim products to be manufactured in a sustainable and organic way. Such a step from a recognized brand like Monki could be a great example to be followed by all the manufacturers around the world.
Many experts think that it isn’t easy for small, emerging fashion brands to produce sustainable products. So when a big brand like Monki goes sustainable, it would be a great example to follow for other big brands and it’ll also inspire small-ranged manufacturers to take steps towards sustainability.
We know that denim is one of the most sought after fabrics in the global fashion industry. But along with its quality, it brings a lot of destructive effects for the environment. To produce a single pair of cotton jeans needs around 2900 gallons of water throughout the whole product supply chain.
Monki’s oath to bring a change in denim fabric manufacturing is unique and impressionable because of the company’s market size and brand value. Monki is currently taking initiatives to achieve a 100% sustainable supply chain system by 2030 and if this is executed properly, would cause 46% reduction in its contribution to climate change.
Along with this, Monki has also built recycle stations in every retail store of it and all of its physical locations around the world are being powered through renewable energy.
Monki works under the big brand H&M which is a renowned brand all over the world for its sustainable policies. Currently, 10% of all the raw-materials of H&M products are made using organic, environment-friendly and sustainable supply chain.
Monki’s current efforts are mainly H&M’s increased strife towards sustainable production. Although Monki’s promise to go sustainable still has to go a long way in order to become successful, such kind of pledge could inspire a lot of other renowned fast-fashion brands and contribute towards creating an eco-friendly textile industry around the globe.