British brand Marks & Spencer has launched the spring/summer 22 collections of its sportswear brand, Goodmove.
The new collection will include a front-adjusting sports bra. The brand will also stock women’s padded reflective running jackets and orange men’s anoraks.
Launched in January 2020, Goodmove range expanded into men’s and children’s wear in January this year. In July M&S said that the sportswear range was available in all 254 of its stores.
Richard Price, Clothing and Home Managing Director said, “Shaping the future of M&S clothing means continuing to maximize the strength of our own-brand product: consistently focusing on everyday style and value, heroing product categories that matter most to our customers and developing our unique in-house brands.”
“Launched just two years ago, today Goodmove is our biggest own brand. With health and wellness more important than ever for our customers, we’re starting 2022 with a bold campaign for Goodmove that highlights both the trusted value of the product and the important innovations within the range,” Price added.