Textile News, Apparel News, RMG News, Fashion Trends
Fashion & Retail

Nike launches LeBron 18 signature shoes

Nike released latest version of LeBron James’ signature shoes on 21 September. The first colorway, called “Reflections,” is a black sneaker with gold accents that “celebrates the defining moments along LeBron’s rise to the top of the league, Nike says in a press release. Those moments are represented in symbols that form graphical collages on the heel, tongue and sockliner.

signature-shoes
Figure: Nike released latest version of LeBron James’ signature shoes on 21 September. 

The shoes, which retail for $225, went on sale on the SNKRS app and quickly sold out. Two more colorways will be released in the upcoming months: “Multicolor” on Oct. 9 and “Los Angeles By Day” on November 6.

The LeBron 18 features an all-new knit exterior. The heat-molded yarns that created a sort of popcorn effect on the LeBron 17s are gone. It has been replaced by a flexible knit construction that looks like a combination of the LeBron 15 and 16 shoes, said the release.

The Air Zoom pods that made the shoe look more appropriate for the moon than the basketball court have also been eliminated. Instead, Nike opted for an Air Max unit in the heel and a full-length Zoom Air Bag to provide the cushioning, comfort and responsiveness the Lakers superstar and Akron native requires at this stage of his career.

 

 

Related posts

Nike gets remarkable revenue for Q1 2019-2020

Textile Today

Leading footwear brands making significant investments in developing effective digital footwear

Textile Today

Nike online sales picked up

Textile Today

Latest Publications

View All