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Nike online sales picked up

Online sales boomed amid the global COVID-19 pandemic. And one of the leading sportswear brands, Nike online sales picked up last month after the fall earlier.

Nike profited most from a robust e-tail presence as people are prioritizing casual work-from-home clothing.

Nike-online-sales-rebound

Data showed e-commerce and consumer trends in the United States were up by 24% over the same period last year during the coronavirus outbreak.

In March, around 2.6 billion people visited fashion e-commerce sites in the US. With sportswear giant Nike seeing the most global traffic at 139 million visits.

Nike was 4th with 46 million visitors. Macy’s with 119 million visitors, followed by J.C. Penney with 69 million and Gap with 58 million. Nike also ascended nine places to take the third spot in the first quarter of 2020 compiled by global fashion search platform Lyst, Footwear News reported.

Nike ranks at 6th on the list, with e-commerce, product customization and collaborations driving strong sales, the research found.

Matthew Levin, Global Head of Marketing at Nosto, said AdWeek present strong e-tail fashion sales may be determined by consumers tempted by heavy discounting, a tactic he said will unlikely be sustainable over the long term.

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