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Nike, Zara and Topshop: World’s top resold fashion brands

Recent resale listings by like Depop and eBay show that Nike, Zara and Topshop are the world’s most resold fashion brands.

SaveOnEnergy, in the newly-released “Most Resold Fashion Brands” report, analyzed millions of fashion listings and found that resale sites such as Depop, eBay, ASOS Marketplace, Etsy, and Vestiaire Collective – to discover which brand names were the most listed and, therefore, the most resold.

Nike-Zara-Topshop-top-resold-brands
Figure 1: Nike, Zara and Topshop are “the world’s most resold fashion brands. Courtesy: Collected

It found that Nike was by far the most resold brand in the world, with a staggering 1.16 million listings in total.

Followed by Zara, Topshop, ASOS’ brand, and adidas, which rounded out the top five.

Nike topped a new list of the brands whose wares are among the most profoundly listed on resale sites, and in turn, apparently among the most regularly purchased by consumers seeking second-hand apparel and accessories.

SaveOnEnergy, the energy price comparison website, analyzed millions of fashion listings on resale sites and collected its data from June 4-7.

The report shows that the top five resellers offered 1.16 million Nike listings, 1.03 million Zara listings and more than 997,000 Topshop listings.

Fashion Brands Dominate Resale
Figure 2: Nike listings, 1.03 million.

A big gap between third and fourth, with Asos—the brand, not its affiliated resale marketplace—accounting for more than 640,000 listings.

Adidas came fifth with more than 611,000. Ralph Lauren, H&M, PrettyLittleThing, River Island and Boohoo rounded out the top 10.

Brand Total resell listings Brand Total resell listings
Nike 1,160,153 Urban Outfitters 428,723
Zara 1,033,809 Gucci 345,109
Topshop 997,179 Tommy Hilfiger 333,468
Asos 640,211 Levi’s 310,221
Adidas 611,919 Champion 289,952
Ralph Lauren 536,383 Missguided 288,251
H&M 523,249 Jordan 281,020
Pretty Little Thing 502,510 Puma 257,368
River Island 489,447 Off-White 231,529
Boohoo 437,454 CK 214,635

Not just fast fashion names, SaveOnEnergy found that Gucci is among the most resold brands overall, with 345,109 total listings across different platforms and ranking as the 12th most resold fashion brand.

And when the firm looked specifically at the most-listed brands on higher-end resale platform Vestiaire Collective, luxury brands were – unsurprisingly – among the most frequently listed, with Gucci topping the list thanks to a total of 163,810 listings on the Vestiaire platform.

Aside from Kering-owned Gucci, Louis Vuitton ranked as the second most resold brand on Vestiaire, with a total of 125,361 listings, followed by Prada (112,471 items listed), Chanel (100,084), Burberry (73,786), Dolce & Gabbana (69,716), Dior (64,626), Hermès (62,159), Zara (54,219), and Valentino (51,562).

Meanwhile, SaveOnEnergy also looked at the number of listings per brand on Etsy, with Nike garnering the top spot, followed by Virgil Abloh’s brand Off-White, Champion, Jordan, adidas, Gucci, Supreme, Dior, Chanel, and Ralph Lauren, which respectively make up the top ten.

zara
Figure 3: Zara listings become second best. Courtesy: Collected

The Etsy ranking separates from the one conducted on Vestiaire’s platform, for instance, where the products generally appeared to be authentic.

While the Etsy-specific ranking similarly purposes to shed light on the brands that have the most listings on the platform, in many cases, the products listed on the Brooklyn, New York-based company’s marketplace do not appear to be authentic goods offered up for resale.

Depop accounted for a bulk of listings at each of the top three brands. In spite of Topshop’s third-place overall finish, it accounted for more than 777,000 listings on the Gen Z-beloved resale site, the most of any brand.

Nike came second with nearly 654,000 listings, Zara third with close to 649,000, Asos fourth with roughly 530,000, and PrettyLittleThing fifth with almost 446,000.

eBay displayed the next most popular reseller. Here, Nike led the way with upwards of 354,000 listings, followed by Ralph Lauren with almost 350,000 and H&M with nearly 349,000.

adidas, with around 332,000 listings, proved to be the only brand in the overall top five to be more popular on eBay than Depop. Zara and its roughly 324,000 listings finished out the top five eBay brands.

Nike again led the way on Etsy with close to 115,000 listings. Off-White, not seen on any other reseller’s top 10 list and just 19th overall, took second place on Etsy with about 100,000 listings. Champion, 15th overall, came third with more than 84,000 listings. Jordan, 16th overall, took fourth with 70,012 listings. Adidas closed out the top five with just shy of 54,00 listings.

Asos Marketplace hosted significantly fewer listings than the other resellers SaveOnEnergy studied. Nike once again came first, but with about 12,000 listings. Adidas, in second place, accounted for more than 10,000 listings, followed by the British sportswear brand Umbro with nearly 9,000, Ralph Lauren with more than 6,400 and Champion with more than 4,600. Aside from Ralph Lauren, Levi’s and Tommy Hilfiger represented the only other non-sports brands in the top 10.

An entirely different mix of brands dominated the premium wares on the luxury resale platform Vestiaire Collective. Gucci, though 12th overall, led the way with nearly 164,000 listings, followed by Louis Vuitton with more than 125,000, Prada with about 112,000, Chanel with north of 100,000 and Burberry with approximately 74,000.

SaveOnEnergy’s report comes amid a thriving market for secondhand fashion. From H&M to Nike, brands are spending in and building out their resale offerings. Recently, Etsy agreed to buy Depop in a massive $1.625 billion agreement. In March, ThredUp’s IPO raised $168 million. As of press time, its stock price is up nearly $11 from the resale site’s original $14 offering.

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