Romanian fashion brand No44 collaborates with Turkish manufacturer ISKO, and launched a new takeback and recycling initiative as it claim of being one of few ‘sustainable’ clothing companies in the country.
No44, based out of Bucharest, is first focusing on denim and hopes to incentivize customers to donate unwanted jeans, for recycling, with the promise of discounts on future purchases.
Claudiu Ciubotaru, No44’s marketing manager said, “When we started No44, prolonging the life of a garment was the first step we took towards sustainability. Sustainability is the future, and we are ready to take the lead and commit to a meaningful change.”
During the fashion firm hopes to garner consistent volumes of pre-owned denim for recycling, this collaborations consider to the initiative’s circular aspirations.
Besides, through the Turkish producer’s R-Two programme, No44 will emulate the manufacture of jeans containing both recycled polyester fibre and cotton waste generated during production.
Meanwhile, ISKO launched R-Two in 2019 at the Performance Days trade show in Munich, Germany, and showcased how it develops its ‘sustainable’ denim, which can be certified either to Textile Exchange’s Global Recycle Standard (GRS) or the Recycled Claim Standard (RCS).
We are making sure that the No44 jean will be with you for years. Our jeans are meant to be worn a lot, added Ciubotaru.
No44 will now be educated in these practices with the view to improving the environmental credentials of its products.