Parents represent the most demanding consumer segment of all with regard to product safety and responsible production of textiles. A finding of the international OEKO-TEX® consumer study ‘The Key To Confidence’ recently said this.
Clothing and textile products that are harmless to health and manufactured in an environmentally friendly and socially acceptable manner are much more in demand. Of course, most parents still like to dress their children in trendy clothes.
Moreover, independent product labels such as the Standard 100 by OEKO-TEX® or Made in Green by OEKO-TEX® make the buying decision much easier and prove that children’s clothing can be fashionable, child-friendly and sustainable.
The range of OEKO-TEX® products in the areas of testing, certification and product labeling has increased significantly since our market entry in 1992 but global issues and consumer behavior have changed at least as much since then.
At the leading international trade fair Kind + Jugend held in Cologne from 20 to 23 September 2018, OEKO-TEX® showed how transparency, product stewardship, and trust go hand-in-hand when parents shop for textiles.
The findings of the international ‘The Key to Confidence’ consumer study was presented during a lecture event held at 11:00 a.m. on 21 September 2018 in the Trend Forum (hall 11.1, E-050/F-059). Experts from several OEKO-TEX® institutes explained how the OEKO-TEX® system can support brands, manufacturers, and retailers as they implement product responsibility strategies and build more sustainable supply chains.
Anna Czerwinska, Head of Marketing and Communication at OEKO-TEX®, said that, “The range of OEKO-TEX® products in the areas of testing, certification and product labeling has increased significantly since our market entry in 1992 but global issues and consumer behavior have changed at least as much since then.”
More and more, brands are helping their customers choose sustainable textiles that are safe in terms of human ecology in an easier and more well-informed way.