Patagonia is now consuming handcrafted Khadi Denim fabric for making denim clothes.
Recently the US-based world’s leading fashion brand has bought nearly 30,000 meters of khadi denim fabric worth ₹10.01 million for its denim apparel from Gujarat following a July 2017 agreement between Khadi and Village Industries Commission (KVIC) and Ahmedabad-based Arvind Mills to market khadi denim products across the world, government-owned KVIC recently said in a statement.
Figure: Patagonia has bought nearly 30,000 meters of khadi denim fabric worth ₹10.01 million for its denim apparel from Gujarat. Courtesy: Collected
The purchase of khadi denim by Patagonia has created extra 1.80 lakh man-hours, i.e., 27,720 man-days of work for khadi artisans.
KVIC, Chairman, Shri Vinai Kumar Saxena said Khadi has evolved into the most fashionable and trendsetting wearable even as it retains its original values of being the most sustainable and eco-friendly fabric in the world.
“Khadi Denim is the only handcrafted Denim fabric in the world which has gained wide popularity in the country and abroad. Khadi Denim is increasingly being used by leading fashion brands owing to the superior quality, comfort, organic and eco-friendly qualities of the fabric. Khadi Denim is an apt example of ‘Local to Global’ as envisaged by the PM," Saxena said.
