HeiQ Viroblock is an intelligent Swiss textile technology that is added to the fabric and 99.9% effective against SARS-COV-2 (COVID-19)
Peter England, a menswear brand from Aditya Birla Fashion and Retail Ltd, has collaborated with Switzerland-based HeiQ, a global leader in textile innovation, to introduce the unique HeiQ Viroblock fabric technology to India.
Peter England will offer a fashionable and stylish collection with virus and bacteria resilient properties. Peter England will launch workwear, loungewear and face masks to meet the complete lifestyle demands of the new-age consumer under this collection.
Additionally, to the antiviral technology, Peter England has boosted their mask offering with droplet resistant finish & Smart Strap™. The droplet repellent finish makes the fabric hydrophobic.
This prevents contagious droplets on the masks’ outer surface, making it a perfect shield for the consumer. The Smart Strap™ used in the mask have a soft-finish and three-way adjustment to provide comfort, fit and a choice to carry the mask around the neck, when not in use.
Face contour design with chin mask and nose-clip make the mask sit over the consumer’s face comfortably. All these power-packed features come in varied styles and patterns, making this a comprehensive offering for protection, comfort and style in one go.
Manish Singhai, COO, Peter England said, “Safety and protection have never been more important than today, given the current situation which the entire world is facing. Peter England has a rich and strong legacy of introducing innovative products catering to spoken and unspoken needs of today’s consumers.”
He continues, “We are happy to announce our partnership with HeiQ, one of the world’s leading textile innovator from Switzerland, to launch our range of apparel and masks enriched with the virus and bacteria-resistant properties.”
“We will be launching workwear, face masks and loungewear in phases to address the country’s need for COVID-19)protection and safety. We believe that this new technology is a breakthrough in the lifestyle category and will bring us closer to the hearts of the consumers,” Manish Singhai concluded.
HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile effects in the market today.