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Primark partners with Recover to use RColorBlend fiber globally

Fashion bigwig Primark has announced that it will expand its partnership with recycled cotton producer Recover to use its RColorBlend fiber on a global scale with the launch of a new leisurewear range.

Primark partners with Recover
Figure: Primark has announced that it will expand its partnership with recycled cotton producer Recover to use its RColorBlend fiber on a global scale.

Notably, Recover converts textile waste into recycled fibers and blends.

The RColorBlend is produced by blending Recover’s colored recycled fiber from textile waste, from factory floor cutting waste or used clothes, with a recycled carrier fibre.

Also, the accuracy of the colour is achieved by mixing the two types of fibers together, with no additional dyeing treatment and restricted use of water and chemicals.

Meanwhile,  by using recycled cotton and polyester fiber, Primark’s RColorBlend leisurewear line comes with prices ranging from £ 6 for a T-shirt to £ 11 for a sweatshirt which will soon launch the new line in its selected stores across 14 of its markets in the US and Europe.

The retailer generated £ 7.79 billion in 2019, and is known for kidswear, womenswear, menswear, homeware and footwear, amongst others.

If anyone has any feedback or input regarding the published news, please contact: info@textiletoday.com.bd

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