The psychology of color and its impact on our life style

Rifat Tabassum Shuchi       
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Could color of our shirts, ties or dresses have any effect in our daily performance, mood and emotional health? Something perceived as so minor actually has a major effect on these mentioned areas of our life.

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In 2005, a study discovered that athletes in Boxing, Tae Kwon Do, and Wrestling in the 2004 Olympic Games won more often when wearing red outfits than when wearing blue (16 of 21 rounds, and 19 of 29 weight classes). Why is this happening? Does wearing the red color make the athletes more physically and emotionally stable than their opponents?

Ever given a thought to your surroundings about which colors they comprised of? When you are in a dull, sullen mood and fail to cheer up even if you have tried all the ways out like meditation, extra hour of sleep etc. You may look out to the color of outfits you wear and the surroundings you belong to. As the color consultant Mary Ellen Lapp, author of ‘The Color of Success’ says, “Different clothing colors exude different feelings and meanings, and colors can affect — and reflect — your mood”. It means that the colors you wear do not only communicate your personality but also elicit the feelings of you and the people around you.

The same performance advantages of wearing red outfits seen in 2004 Olympic Games did not come out in 2008 Olympic Games. What can be the probable reason? Chromotherapy says why we are psychologically influenced in certain ways by certain colors. Chromotherapy is the science of using colors to adjust body vibrations to frequencies that result in health and harmony. Each color possesses frequencies of a specific vibration, and each vibration is related to different physical symptoms.

Now, at this point, what do you choose from your wardrobe considering the mood and the upcoming event you are going to attend? There are days you just simply want to feel calm and relaxed, choose the color that make you feel calm. If you want to feel energized, rules go for the same, you try out the color that chill you up. We can easily find out the scientific reason from the theories of Isaac Newton that color has everything to do with light and how our brains and eyes process and perceive this light.

What does blue color remind you of? Confidence and veraciousness? What does the pink remind you of? You may wonder after hearing that the blue and pink color had been unveiled in women hockey testfield in 2012 by Olympic team as they provide a good contrast to the visibility than the traditional color green as a surface.

As you can see, researchers have found that, 85% communication is non-verbal and the saying goes “You never get a second chance to make a first impression” so the color you choose to wear at work does really matter a lot not only for your mood but also for your colleagues as they perceive you. Career Builder and Harris Interactive published a survey after polling the hiring managers and human resource professionals across industries and companies, asking a simple question, “What’s the best color to wear to a job interview?” Blue was the most recommended color, while orange came in the last.

According to them, black color connotes sophistication and leadership whereas gray color shows your analytical ability and is less dominating than black color. So you can save the black color for the management position. You can take the example of the brands Chanel and Yves Saint Lauren who are the leaders in their industry. What are these brands communicating by using black? Gray color implies that you are self-sufficient and can think on your own. life-styleRed is a powerful color which shows emotions. Red is linked with energy, passion, desire, courage, excitement and aggression. You can use it as an accent color to add a touch of emotion to your neutral outfit such as accessories. White color symbolizes that you are organized and detail oriented but you may also be considered as dull to the interviewers. So you can opt for a white blazer or a dress paired with white button to use the shade to your advantage. You can come off as simple andold-fashioned for the forward-thinking and moderns postif you wear Brown color. Why do United Parcel Service workers wear only brown? Because it shows reliability and safety.

On the other hand, colors that signal more creativity, like yellow, purple, orange and green, may be too loud for an interview. If you are a creative professional preparing yourself for meetings and networking events, these color may work well for you.You can also wear these color for happy hour gatherings.

You will not find the same color between the wedding dresses of Asian and American-European brides. In western cultures, the traditional color for mourning is black whether it is white in Asian cultures. Though the symbol of color varies from culture to culture, custom to custom in some cases, but there are some standard meanings for colors mentioned above when it comes to office wear and daily outfit.

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