Recently, with the expectations of helping fashion brands to gain customer loyalty and to move into the circular fashion market, the streetwear re-commerce platform Responsible and British fashion house Raeburn partnership along with others.
Basically, Responsible can be compacted directly into a brand’s website, also enabling more control over resale and removing any risk associated with the implementation.
On the other side, the platform will take on the cost of used apparel, co-investing alongside its brands.
With that, the customers can go for Responsible’s Buy Back service where they can return the product when they are finished, in exchange for store credit.
Then the products go through deep cleaning processes and brand-approved repair by Responsible where necessary.
With any product deemed unfit for resale to be either recycled or upcycled.
Mark Dowds, Founder, and CEO, Responsible said, “Its re-commerce store and Buy Back format offer a truly elevated experience for shoppers and brands, and it will be a pivotal step moving forward in delivering circularity in the streetwear industry.”
As a part of the launch, Raeburn allied with the platform to take over a store throughout the Black Friday weekend.
Raeburn is a British fashion label with a unique and innovative approach to creating menswear, womenswear, and accessories collections.