Increasing focus on functional fabrics
There is a growing demand from consumers for apparel with additional functionality that enables enhanced performance. Fabric that adapts to different climates and keeps the garment wearer comfortable have become a revelation to the consumers. This has been key to clothing that is comfortable and at the same time fashionable and functional.
The Research & Development (R&D) Department at Reliance Industries Ltd. (RIL) constantly strives to innovate and develop new technologies and products that enhances end consumers’ experience and satisfaction. The various R|Elan™ technologies developed by RIL’s R&D Department has imparted performance enhancement to the products and these are trend-setters in the fashion industry. R|Elan™ AirTherm fabric is the outcome of one of such innovation.
R|Elan™ AirTherm fabric – feel the warmth
R|Elan™ AirTherm, the next-generation fabric with inherent thermal insulation properties is used to manufacture apparel across different categories. R|Elan™ AirTherm is a fabric that allows the garment to keep you warm and comfortable in cool weather, while enhancing the consumer’s style statement. This is due to the fibre’s hollow structure which entraps air and thus enhances insulation in the fabric to act as a barrier to the cold weather outside keeping the body warm and comfortable.
The hollow fibre structure of R|Elan™ AirTherm fabric also enables lightweight in garments, thus allowing consumers to remain comfortable in cool weather.
Garments today have to appeal to consumers at various other levels apart from its looks and aesthetics. Utility, durability and performance have become key factors in the new range of garments developed by fashion retailers. R|Elan™ AirTherm with its multiple functionalities exemplifies these to meet the consumer needs.
R|Elan™ AirTherm – Innovative technology for a wide range of fashion segments
R|Elan™ AirTherm fabric provides brands with inherent thermal insulation to power different apparel fashion segments like denim, thermal wear, casualwear, formalwear etc.
As a new product innovation, R|Elan™ AirTherm fabric technology can also be made available from recycling 100% post-consumer used PET bottles. This solution is ideal for consumers that are looking for garments that are eco-friendly as well as enhances their comfort.
Consumers today want to stay active and comfortable apart from looking stylish and fashionable. Now, garments made with R|Elan™ AirTherm fabric makes all this possible for the consumers over a long period. R|Elan™ is Fabric 2.0 – fabric of the future.
About Reliance Industries Limited (RIL)
Reliance is India’s largest private sector company, with a consolidated turnover of INR 539,238 crore ($73.8 billion), cash profit of INR 79,828 crore ($10.9 billion), and net profit of INR 53,739 crore ($7.4 billion) for the year ended March 31, 2021.
Reliance’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and digital services. Reliance is the top-most ranked company from India to feature in Fortune’s Global 500 list of “World’s Largest Companies”.
The company stands 55th in the Forbes Global 2000 rankings of “World’s Largest Public Companies” for 2021 – top-most among Indian companies. It features among LinkedIn’s ‘The Best Companies to Work for in India’ (2021).