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R|Elan™ GreenGold – A Superior choice for Eco-Fashion

Growing need for genuine sustainable fibres

Global Solid waste volume is projected to increase drastically in the next few years. Most of the bottles produced every year end up in landfills taking ages to degrade. It has become imperative for the entire value chain to deal with eco-pollution.

Reliance Industries Limited, India believes in the power of recycling and recycles more than 2 billion post-consumer PET bottles annually across different manufacturing sites.

Smart fabric that is sustainable

R|Elan™ range of fabrics offer multiple possibilities with infused technologies that bring about special and lasting benefits in the garment for the consumer. Eco-friendly fabrics form a core part of the R|Elan™ product portfolio, with R|Elan™ GreenGold fabric at the forefront of enabling sustainable fashion.

State-of-the-art manufacturing process

To ensure high-quality of staple fibre, Reliance follows an efficient, modern recycling process, from collection of waste PET bottles to converting them into recycled fibre.

R|Elan™ GreenGold is made from 100% post-consumer used PET bottles, collected through more than 100 bottle collection centres spread across various regions of India. This is in line with our commitment towards recycling only 100% used PET bottles and avoiding the use of virgin PET bottles in the manufacturing process.

R-Elan-GreenGold-Process

Technical superiority that empowers high-quality sustainable fashion

  • Super fine staple fibre (0.9 denier) for manufacturing of finer yarn counts (40s -100s)
  • Superior whiteness index for light and pastel shade applications for knits, shirting and home textile applications
  • Increased fibre strength leading to higher yarn strength
  • Lowest CV% of fibre properties allowing high manufacturing speeds, better yarn and fabric quality and lower rejections
  • Uniform dyeing performance enabling better fabric quality
  • Possibility of adding functionality such as moisture management, anti-microbial, thermal insulation, bio-enhancement
  • Possibility of pre-coloured (dope-dyed) fibres in 40+ shades, thus reducing the need for wet dyeing in subsequent processes.

This eco-sensitive fabric that offers traceability is demanded and bought by some of the most renowned brands across the globe after stringent audits.

R|Elan™ GreenGold is backed by extensive technical support for downstream manufacturing, including carefully designed technical literature for fabric processing. Reliance also has the capability to cater to large orders for better consistency.

In addition to the wide variety of GreenGold staple fibres, Reliance has now introduced high-quality filament yarn (DTY and FDY) in the GreenGold sustainable range of products.

R|Elan™ GreenGold – demonstrating superior performance

Through a comprehensive Hub Excellence Partnership (HEP) program across global textile hubs, Reliance has been able to establish a strong network of more than 50 high-quality value chain partners to create relevant fabrics, including eco-sensitive R|Elan™ GreenGold fabric that can be showcased to brands and retailers.

Speaking on R|Elan™’s eco-friendly solutions for the fashion world, Gunjan Sharma, CMO – Polyester Division, RIL, said: “Sustainability is at the core of R|Elan™ initiative, especially, R|Elan™ GreenGold – made by recycling 100% post-consumer waste PET bottles. R|Elan™ GreenGold has established itself as the preferred choice amongst the leading brands and retailers, as today’s consumers are demanding sustainable and environment-friendly fashion solutions without compromising on functionality or aesthetics. It gives us immense pleasure to partner with the leading textile company – NR Group, Bangladesh. With the technological edge of Reliance combined with NR Group’s manufacturing capabilities, we are able to support brands looking for high-quality eco-friendly apparel.”

On the collaboration with Reliance and R|Elan™ GreenGold , SM Shofiqul Hoq, General Manager – NR Group, Bangladesh said, “At NR Group, our efforts have always been to create eco-friendly, sustainable products. R|Elan™ GreenGold has been a perfect choice for us to produce sustainable yarns that have superior technical properties, apart from being highly eco-friendly. The introduction of the same in our product portfolio has been a key move for us towards creating impactful solutions for sustainable brand programs”.

R|Elan™ GreenGold fabric thus comes as an innovative solution to not only the value chain in coming up with high-quality eco-friendly fashion but also to the consumers as a next-generation fabric that is in line with the latest fashion trends at the same time fulfilling their sustainable lifestyle needs.

If anyone has any feedback or input regarding the published news, please contact: info@textiletoday.com.bd

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